CNBC-TV18 and Mint have entered into a strategic content alliance. This partnership will enable the two parties to share content with each other on a daily basis and work together on various editorial initiatives throughout the year.
Starting today, April 1, 2014, every issue of Mint will carry exclusive content from CNBC-TV18, while Mint’s news and analysis will be available on CNBC-TV18 regularly. The partnership will also allow regular content exchange between the two digital assets, livemint.com and moneycontrol.com.
Speaking about this development, R Sukumar, Editor, Mint said, “At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so.”
Commenting on the alliance, Shereen Bhan, Managing Editor, CNBC-TV18 said, “At CNBC-TV18, we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective.”