CNBC-TV18 has partnered with AvaniTV, a new entity delivering infotainment and entertainment solutions to consumers on the go, to launch ‘Live CNBC-TV18’ in vehicles on Indian roads.
With this, CNBC-TV18 has added a new dimension to its availability footprint, going beyond Indian cable homes.
Commenting on this initiative, Anil Uniyal, CEO, CNBC-TV18 & CNBC Awaaz, said, “Our core viewers are business decision makers on the move and our channel philosophy has always been to deliver 24/7 accessibility to them across touch points. This is the reason why CNBC Channels have emerged as one of the leaders in ‘Out of Home’ TV viewing in the last decade.
From that stand-point, the Car TV delivery of our services is an integral addition to our platforms portfolio, considering the amount of local business traveling that occurs.”
Prakash Bhalerao, Chairman of AvaniTV Solutions Pvt Ltd, added here. “We are excited to be the growth driver of mobile broadband telephony and our AvaniTV service is poised to become the most preferred platform for over 2mn Chauffer driven car owners in India to access entertainment and infotainment inside the car. Keeping in view the rapid growth of Chauffer driven cars on the road, we are endeavoring into Indian market through our partnership with Network18 and looking forward of scaling to other countries globally.”
“We have put together the robust entertainment delivery system with proven capabilities for delivering entertainment class experience. Our strategic content alliances with TV18 Network brings strong value proposition to our valued customers by providing them access to the stock market updates, business news and information on the go,” said Ishwar Jha, Founder and CEO of AvaniTV Solutions Pvt Ltd.
To make this service available, the subscriber would need to invest in the AvaniTV car kit and LCD screen, and would be able to access LiveTV, movies, Internet radio and YouTube. The installation does not tamper with any equipment of standard fitting inside the car. At present the product is available in over 15 cities across country and rapidly expanding the availability in other major cities. Other Network18 channels, including CNN-IBN’, IBN7 and regional news channel IBN-Lokmat will also be available on AvaniTV’s platform.