CNBC-TV18 is launching a new show – ‘Power Turks’ – which will premiere on the channel on August 15 at 10.30 pm. This is the first time the business news channel has conceptualised a free-flowing show, devoid of segments and specific topics of discussion.
An offbeat show, ‘Power Turks’ will see industry leaders, work partners and competitors conversing leisurely in good humour with each other. Each show will showcase two of the most famous and distinguished business personalities and will delve into their field of expertise, their professional life and the softer sides of their personalities.
Ajay Chacko, Head-Marketing, CNBC-TV 18, said, “This show features well known faces from the industry and is a very different show, which doesn’t just look at lifestyles, and neither is it management business kind of stuff. It has more to do with facts, the approach and personality traits of these industry leaders, which have made them what they are today. It’s a crossover kind of a show.”
The anchor for the show is FICCI Woman of the Year 2005, Shereen Bhan, who explores secrets of the greatest and most eminent personalities of India Inc. With ‘Power Turks’ the channel is building up on its show ‘Young Turks’.
Elaborating on the programme, Bhan said, “It’s an extension of ‘Young Turks’ and is based on viewer feedback. The show has been able to capture the other side of the straight jacketed people who have already made it big. It’s an inspirational show and the scale and pitch is completely different from the ‘Young Turks’ show.”
The 30-minute show is a short edition series with about six episodes already shot. The first episode will see two stalwarts – Narayana Murthy and Nandan Nilekani of Infosys – come together to discuss their preferences and tastes.
The other corporate honchos to be featured together in subsequent shows include Dr Swati A Piramal, Director, Strategic Alliances and Communications of Nicholas Piramal India Ltd with Kiran Mazumdar Shaw, CEO of Biocon India Group; Malvinder Singh, Director, Ranbaxy and Shivinder Singh, Head of Fortis, Ranbaxy; Kalpana Morparia, Deputy Managing Director, ICICI Bank Ltd and Shanti Ekambarm, Head – Corporate and Institutional Banking, Kotak Mahindra Bank.
Our typical marketing budget is usually 10 per cent of the topline spend