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CNBC Awaaz to unleash new programming bonanza with focus on SMEs

28-June-2007
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CNBC Awaaz to unleash new programming bonanza with focus on SMEs

TV 18 Group’s CNBC Awaaz is gearing up for a programming blitz to mark 60 years of India’s independence. In its new programming initiative, CNBC Awaaz would be focusing on small businesses. Sanjay Pugalia, Editor, CNBC Awaaz, said that the new programmes targeting the SMEs would unfold over the next two months.

“Besides tackling the problems of SMEs and showcasing successful entrepreneurs, our new initiative will also focus on investor education,” Pugalia explained.

Among the upcoming programmes on middle level entrepreneurs, one of them will showcase super achievers. This weekly half-hour interview-based show will be hosted from different cities by different anchors. There will be another show based on SMEs, something like a ‘SME Clinic’, whereby experts will give their advice on starting, running, managing and growing a small business.

“We have lined up experts like Rajiv Karwal of Milagrow Nurturing Ideas Enabling Enterprise, management and business guru Jagdish Sheth, and professor Anil Gupta of IIM, Ahmedabad, and India Innovation-fame who will answer FAQs,” informed Pugalia. This programme follows the recently concluded and hugely popular reality show, Indian Investor of The Year, which was a simulated stock market investment contest that attracted 8,000 contestants.

‘Pehla Kadam’ will be a new programme on investor education that will deal with everything related to stock market investment. “CNBC Awaaz has established itself as an authoritative source for making intelligent, informed decisions about investment. Our new weekly show, presented by Vivek Law, who is Consumer Affairs Editor at CNBC Awaaz, could run into 26 to 52 episodes,” said Pugalia.

CNBC Awaaz’s new programming will also see the return of Pratibha Advani’s popular show ‘Stree Super Achievers’, showcasing women achievers. The show will be in the form of personal, warm and up-close interviews. In its first run, 13 episodes of the show were telecast before it went off air in 2006. In its second run, 13 more episodes will be telecast.

A series of awards events have also been lined up for brand building. “After successfully conducting the CNBC Awaaz Travel Awards 2007 in New Delhi on June 25,we have another big-ticket event -- the CNBC Awaaz Consumer Awards. This will be an event of very large magnitude, with several new categories for products and services,” said Pugalia.

Besides, CNBC Awaaz is also coming up with the Real Estate Awards in which exchange4media and its group publication, Realty Plus, are media partners.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.