Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNBC Awaaz completes 5 years; set to beef up programme line-up

13-January-2010
Font Size   16
Share
CNBC Awaaz completes 5 years; set to beef up programme line-up

Hindi business news channel CNBC Awaaz is celebrating its fifth anniversary on January 13, 2010. The channel was launched officially launched by Prime Minister Dr Manmohan Singh on January 13, 2005. Ever since its launch, the channel has redefined the Hindi business news domain that used to be non-existent earlier.

In an exclusive conversation with exchange4media, Sanjay Pugalia, Editor-in-Chief, CNBC Awaaz, shared, “In the last five years, our journey has been very remarkable and satisfying. We proved the fact that business news channels are not only about English language and about the elite class, but it is also about Hindi and for the ‘Aam Aadmi’. We came out as the voice of consumers and it worked as a bridge between corporate India and consumers.”

A few years ago, Pugalia had said in an interview that he did not have any competitor in this domain. When asked whether that was still the case, he replied in the affirmative. “Yes, we still don’t have any direct competitor, except CNBC-TV18, our English business news channel. Being an influential platform, we would like to compete with them.”

On the economic slowdown, Pugalia said, “During the time of recession, surprisingly, our viewership grew. We got phenomenal growth of more than 30 per cent.”

Meanwhile, to celebrate its fifth anniversary, CNBC Awaaz has quite a few plans lined up. Pugalia elaborated, “We are celebrating this year with lots of new programme series launches. We are launching a series of eight programmes where we would discuss how the next five years would be for the stock markets, the real estate industry, etc. We will also be launching a programme called ‘Growth Unlimited’, where we will speak to the experts like Montek Singh Ahluwalia, Bimal Jalan, Kishore Biyani and Pramod Bhasin on various issues. And there will also be a separate series where we would discuss about the next five years of the Indian stock market.”

“As a CNBC Awaaz promise, it would continue to focus on investor education, expansion of equity cult and personal finance advice and will continue to get consolidated,” he added.

Two big things that CNBC Awaaz plans to do in 2010 are the Financial Service Summit and the ‘Uttar Uday’ (North Rising) series. “The Uttar Uday series will be launched in the next few weeks, where we will discuss the importance of the young generation of North India’s seven states to the Indian economy. What all need to do to get India grow at a rate of 10 per cent and how youngsters of North India can contribute to it. All these would be discussed through this series,” Pugalia concluded.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking