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CNBC Awaaz completes 5 years; set to beef up programme line-up

13-January-2010
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CNBC Awaaz completes 5 years; set to beef up programme line-up

Hindi business news channel CNBC Awaaz is celebrating its fifth anniversary on January 13, 2010. The channel was launched officially launched by Prime Minister Dr Manmohan Singh on January 13, 2005. Ever since its launch, the channel has redefined the Hindi business news domain that used to be non-existent earlier.

In an exclusive conversation with exchange4media, Sanjay Pugalia, Editor-in-Chief, CNBC Awaaz, shared, “In the last five years, our journey has been very remarkable and satisfying. We proved the fact that business news channels are not only about English language and about the elite class, but it is also about Hindi and for the ‘Aam Aadmi’. We came out as the voice of consumers and it worked as a bridge between corporate India and consumers.”

A few years ago, Pugalia had said in an interview that he did not have any competitor in this domain. When asked whether that was still the case, he replied in the affirmative. “Yes, we still don’t have any direct competitor, except CNBC-TV18, our English business news channel. Being an influential platform, we would like to compete with them.”

On the economic slowdown, Pugalia said, “During the time of recession, surprisingly, our viewership grew. We got phenomenal growth of more than 30 per cent.”

Meanwhile, to celebrate its fifth anniversary, CNBC Awaaz has quite a few plans lined up. Pugalia elaborated, “We are celebrating this year with lots of new programme series launches. We are launching a series of eight programmes where we would discuss how the next five years would be for the stock markets, the real estate industry, etc. We will also be launching a programme called ‘Growth Unlimited’, where we will speak to the experts like Montek Singh Ahluwalia, Bimal Jalan, Kishore Biyani and Pramod Bhasin on various issues. And there will also be a separate series where we would discuss about the next five years of the Indian stock market.”

“As a CNBC Awaaz promise, it would continue to focus on investor education, expansion of equity cult and personal finance advice and will continue to get consolidated,” he added.

Two big things that CNBC Awaaz plans to do in 2010 are the Financial Service Summit and the ‘Uttar Uday’ (North Rising) series. “The Uttar Uday series will be launched in the next few weeks, where we will discuss the importance of the young generation of North India’s seven states to the Indian economy. What all need to do to get India grow at a rate of 10 per cent and how youngsters of North India can contribute to it. All these would be discussed through this series,” Pugalia concluded.

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