Chrome Data Analytics and Media, a media advisory and consultancy, launched Chrome NE (North-East) on August 2, 2011. Every Monday, Chrome NE will provide data which will reflect the availability of any channel across the seven states of the North-East.
Chrome NE will explore the North-East region by tracking C&S household in all 0.1 million+ cities across states, including Assam, Meghalaya, Tripura, Manipur, Mizoram, Nagaland, Arunachal Pradesh and Sikkim.
Speaking on the launch, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media, divulged, “We are already getting positive feedbacks from broadcasters as well as media planners on Chrome NE. The dedicated data for NE region will help in formulating a better mix of content and distribution strategy for broadcasters, and better ROIs for advertisers.”
Meanwhile, Jeffrey Crasto, Executive Director, Chrome Data Analytics and Media, said, “At present, for the NE region the industry gets data only from Guwahati and builds a perception on the entire North-East region based on that data. The information that will be released by Chrome NE will give the industry complete detail on whether a particular channel is operating in a particular region of the state or not. Advertisers and media agencies will now be able to gauge shortfalls in their projections and be in a position to take corrective measures.”
Apart from national channels, Chrome NE will also be measuring availability of all regional channels in the entire region. The regional channels that are operating in the NE region currently, include Focus TV, NE Bangla, NE Hi Fi, Prag, DY 365, News Live, NE TV, Prime News, Frontier TV, and Rang, Hit7, among others.
Founded in December 2008, Chrome is a media advisory and consultancy company with caliber, spread across distribution, on air presentation and planning and marketing and research.