Top Story

e4m_logo.png

Home >> Media - TV >> Article

Choose your dream cabinet with STAR News

17-April-2004
Font Size   16
Share
Choose your dream cabinet with STAR News

STAR News is offering its viewers the chance to choose a perfect Union Cabinet. As per the Super Elector Contest, a viewer is supposed to fill in the names of the eight most eligible people (who they think are capable of ruling the country) and if the choices match those of the experts on the panel, there are big rewards.

The prizes in the casket include a four-day-and-three-night all-expense trip for two to Malaysia (sponsored by Cox & Kings), a Versa from Maruti Suzuki, two RIM pre paid phones as weekly offerings (with Reliance as the sponsor) and, as a part of the regional prizes, six Real Broadband Megabyte packs per week in Mumbai and Delhi. The viewers can enter this contest through online forms available at www.indya.com. Forms are also available in Reliance Web World outlets, where organisers have put up ballot boxes. The contest is being heavily publicised on the Star News channel.

The online form, available on www.indya.com, displays eight categories, starting with the category of the Prime Minister and ending with the Health Minister. Each of these categories has options which viewers are expected to select. For instance, in the category of the Prime Minister, the options given include Atal Behari Vajpayee, Sonia Gandhi and Mulayam Singh. Viewers are also given the ‘Other’ option wherein they can enlist their personal pick. Along with the pick of the ‘Dream Cabinet’, viewers are also expected to fill in a slogan as to why they are avid watchers of Star News.

Says Keertan Adyanthaya, Brand Director, STAR News: “We expect the contest to generate tremendous response from all quarters. With the swing of the elections in mind, we felt that we ought to give people an opportunity to design their dream cabinet.”

He adds, “It’s an important initiative for STAR News, one which involves plenty of effort and planning. At the end of the day, it would help us gauge our audience a little better and give them an opportunity, to display what’s in their hearts.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India