STAR News is offering its viewers the chance to choose a perfect Union Cabinet. As per the Super Elector Contest, a viewer is supposed to fill in the names of the eight most eligible people (who they think are capable of ruling the country) and if the choices match those of the experts on the panel, there are big rewards.
The prizes in the casket include a four-day-and-three-night all-expense trip for two to Malaysia (sponsored by Cox & Kings), a Versa from Maruti Suzuki, two RIM pre paid phones as weekly offerings (with Reliance as the sponsor) and, as a part of the regional prizes, six Real Broadband Megabyte packs per week in Mumbai and Delhi. The viewers can enter this contest through online forms available at www.indya.com. Forms are also available in Reliance Web World outlets, where organisers have put up ballot boxes. The contest is being heavily publicised on the Star News channel.
The online form, available on www.indya.com, displays eight categories, starting with the category of the Prime Minister and ending with the Health Minister. Each of these categories has options which viewers are expected to select. For instance, in the category of the Prime Minister, the options given include Atal Behari Vajpayee, Sonia Gandhi and Mulayam Singh. Viewers are also given the ‘Other’ option wherein they can enlist their personal pick. Along with the pick of the ‘Dream Cabinet’, viewers are also expected to fill in a slogan as to why they are avid watchers of Star News.
Says Keertan Adyanthaya, Brand Director, STAR News: “We expect the contest to generate tremendous response from all quarters. With the swing of the elections in mind, we felt that we ought to give people an opportunity to design their dream cabinet.”
He adds, “It’s an important initiative for STAR News, one which involves plenty of effort and planning. At the end of the day, it would help us gauge our audience a little better and give them an opportunity, to display what’s in their hearts.”