Top Story

e4m_logo.png

Home >> Media - TV >> Article

Chintamani Rao is BARC Chairman

28-August-2008
Font Size   16
Share
Chintamani Rao is BARC Chairman

In all the action that has transpired between the TRAI and the industry over the recommendation on ratings, and the divide over Government intervention and the suggestion of self-regulation in ratings, media has given little attention to the fact that Chintamani Rao is the industry-appointed man to spearhead BARC (Broadcast Audience Research Council) as its Chairman. BARC, as is known, is the custodian of the next generation ratings that the Indian broadcasting audience measurement is set to see.

Speaking on this industry decision, Jawahar Goel, President, Indian Broadcasting Federation (IBF), explained, “This was a board decision and Chinta is one of the few people who ensure that they are always available for any of the initiatives of the industry. He was an apt choice for the work that BARC has ahead of it.”

In fact, a lot has been lined up at the BARC. The first is to ensure that the BARC secretariat is in place so that there are officers who are dedicated to the BARC cause full time. Also, there is industry pressure for the BARC to be instituted by January 2009, which means that the groundwork for BARC establishment needs to begin already.

As is known, the industry has set aside an amount of Rs 2 crore for setting up BARC. A significant portion of this investment is coming from IBF members as an advance that would be adjusted in later stages. To be able to bring meaningful next generation ratings, the BARC indeed is a lot of responsibility, and that puts quite a bit on Rao’s plate.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends