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Chennai-based SRM Group to launch Tamil TV channel for youth

Chennai-based SRM Group to launch Tamil TV channel for youth

Author | Judy Franko | Monday, Mar 15,2010 8:28 AM

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Chennai-based SRM Group to launch Tamil TV channel for youth

Diversified-Chennai based SRM Group, which launched Tamil weekly magazine ‘Puthiya Thalaimurai’ in October 2009 under it’s media division, Generation Now Media, is gearing up to further expand as a media conglomerate. In the pipeline is a Tamil satellite television channel for youth. Speaking to exchange4media, RP Sathyanarayanan, Managing Director, SRM Group, said, “We are planning to launch a satellite television channel, which will be along similar lines of ‘Puthiya Thalaimurai’.”

Speaking further, he noted that today, a television channel had become an extension of songs and movies and it was believed that one could not run a channel without them. “Though our channel would have limited entertainment-oriented programmes, I would like to call it as infotainment driven. We will have news and new analysis. Furthermore, we will be laying emphasis on education, healthcare, and employment a lot,” he added.

Sathyanarayanan further said, “We expect to launch the cannel in the next two months’ time. We have already applied for the license and are hopeful of getting it soon.”

Apart from launching a television channel, the SRM Group is also mulling over launching the ‘Puthiya Thalaimurai’ magazine in English language. “I have been receiving a lot of feedback from readers, asking me to launch the magazine in English as well. People feel that our magazine has long shelf life and, therefore, they can keep it as a repository of knowledge,” Sathyanarayanan added.

Generation Now Media, which publishes ‘Puthiya Thalaimurai’, recently added a pull-out, christened ‘Puthiya Thalaimurai Kalvi’, which is clubbed along with the magazine. “The new supplement is completely about education, employment and job opportunities. At present, we are clubbing it along with the magazine. Later on, we will be launching it as a separate magazine,” he informed.

‘Puthiya Thalaimurai’ is headed by veteran journalist V Maalan and boasts of eminent guest columnists such as former President APJ Abdul Kalam, V Irai Anbu, and Ramesh Prabha, among others.

Sathyanarayanan claimed that the weekly sold roughly 2.5 lakh copies, of which 10,000 were pre-paid subscriber copies. For the inaugural issue, the magazine had tied up with a Tamil daily and bundled around 1 lakh copies with the newspaper, thus reaching maximum number of audience on the first day of the launch. Launched with an introductory cover price of Rs 5, the cover price had now been increased to Rs 10, informed RBU Shyam Kumar, Vice President, Sales & Operations. Prior to Generation Now Media, Shyam Kumar was Chennai City Head of The Times of India, and had played a vital role in the launch of TOI in Chennai.

“Having ensured maximum reach and enviable numbers in quick span, we have added PT Kalvi as a value addition supplement to our readers,” Shyam said, claiming that at a time when magazine readership was on the decline, ‘Puthiya Thalaimurai’, with its unique and differentiated approach, had reversed the trend.

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