According to the fifth track of Ormax Media’s study, called ‘Characters India Loves’, Anandi (Balika Vadhu) continues to be the most favourite character of Hindi GEC audiences across the last one year. However, her share among the fiction audiences has dropped by 12 per cent in the last three months, though she still continues to top the list.
Jethalal (Tarak Mehta), who maintains his rank at No 2, also continues to hold the same share among the fiction viewers from the last track, while Archana (Pavitra Rishta) increases her share by 34 per cent and ranks No 3 among the fiction characters.
Topping the list of most favorite non-fiction characters this time are Anu Malik (Indian Idol), Rannvijay (MTV Roadies) and Sriram (Indian Idol).
The first four tracks sorted the popularity of the characters together and they were slotted as per their rank in a list of top ten characters. However, from this track onwards, the characters will be sorted as per fiction and non- fiction. The fifth track for ‘Characters India Loves’ was conducted during August-September this year. Interviews were conducted among 2,500 respondents in Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar in the 15-44 age group.
‘Characters India Loves’ is a quarterly study to measure the popularity of characters on Indian television. The study has been created and conducted by Ormax Media, the research and consulting firm specialising in the media and entertainment industry.
This edition reports the ranking of 200+ characters on various channels. The report also lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.