Top Story

e4m_logo.png

Home >> Media - TV >> Article

Channels continue to run ads; are optimistic of resolution mid-week

22-July-2013
Font Size   16
Share
Channels continue to run ads; are optimistic of resolution mid-week

While the IBF central board meeting on Friday (July 19) did not solve the on-going ratings impasse, channels continue to run advertisements despite cancellation orders issued by leading advertisers. The orders were sent out starting July 12 by advertisers in response to not being consulted by select broadcasters before moving to weekly ratings.

Broadcasters continue to make most of the 14-day clause, but advertisers have said to have given channels a 72-hour notice period as they believe the airing of ads, despite cancellation, is a violation.

Industry sources have confirmed that leading brands have issued communication to select channels stating they will take legal action if the ads are not taken off air in accordance with cancellation orders.

However, stakeholders remain positive that the resolution to this imbroglio is on the horizon and should be out in a day’s time. The resolution is said to be tilting towards going back to weekly ratings, keeping in mind the loss in revenue incurred if leading advertisers pull out of channels that have opted for monthly ratings. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by