Channel NewsAsia attempts to ‘understand Asia’ better

Channel NewsAsia attempts to ‘understand Asia’ better

Author | exchange4media News Service | Tuesday, Jan 22,2013 6:21 PM

Channel NewsAsia attempts to ‘understand Asia’ better

Regional broadcaster, Channel NewsAsia opens the year with ‘live’ news 24/7, a new look and new programmes to help viewers better ‘understand Asia’.

The expansion plan encompasses significant boosts to its programming line-up, and investments in new bureaus and facilities across Asia. This will enable the channel to produce more original content and news stories for the additional hours of ‘live’ broadcasting, 24 hours a day, up from the current 20 hours, shared an official release.

Commenting on the expansion, Debra Soon, Channel NewsAsia, Managing Director stated, “As the locus of the world economy shifts towards Asia, we believe we are well-positioned to deliver what we’ve been doing daily since 1999, and help audiences around the world understand Asia better. We have made substantial investments to provide more business content about Asia, from Asia. We intend to increase our lead in covering South East Asia better than other broadcasters operating here, and we will cover South Asia better. This is all part of the drive to deliver insightful documentaries and programmes for viewers, 24 hours a day, 365 days a year.”

Increased business content and documentaries
Business news at prime time has been more than doubled. A new one-hour financial programme Business Central now airs at 8PM. It features key stories from the region’s financial hubs – Singapore, Mumbai, Hong Kong and Shanghai – and gives viewers insights into daily developments in other key world financial centres.

Day-time market reports and key interviews will now be conducted out of Channel NewsAsia’s latest facility in the Marina Bay Financial Centre in Singapore. News content has been increased by more than one-third. A daily additional news belt called News Pulse tracks world developments.

The launch is marked by the channel’s new branding and on-air look. The fresh graphics and colours reflect the channel’s celebration of the dynamism and energy in Asia, added the release.

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