Channel 7 has made changes in the programming line up with an aim to double the channel’s market share by the end of this year. Presently, the channel holds a 5 per cent market share.
On the reshuffling of the programme timings, Piyush Jain, COO, Channel 7, said, “We realized that there is a need to push the news element in the evening slot. The time band has been reshuffled keeping this in mind. Primarily, we have shifted the prime time bulletin slot to 9 to 10 pm.” Now, the channel will run the regular news bulletin at 8 pm, which will be followed by Metro Zindagi.
Jain, however, clarified that Metro Zindagi in the 8.30 pm slot would not contain the lifestyle reports whereas the late night repeat slot will contain the ‘glamour quotient’.
Also in the pipeline is a special bulletin called Business News, which will be a consolidated capsule on trade and commerce. Jain said that the crime band however will continue to dominate the slot between 10.30 pm and 11.30 pm.
On the new programme initiatives, he said, “Mapping the increasing number of viewership for health programmes, another addition has been made to the programme bouquet called Dr 7. We have noticed this trend in upmarket urban and semi-urban market where more people are getting inclined towards well-being and fitness. This is what led us to conceptualise the show.” This interactive programme will have medical experts addressing common health issue as well as providing expert guidance and counseling.
Meanwhile, catering to growing demand for news and features on Bollywood and Hollywood, the duration of the daily show 7Sitare has been increased to 30 minutes. Also, every show on Channel 7 will now be preceded by two-minute news headlines.