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Channel 7 to be rebranded as IBN 7 from August 15

Channel 7 to be rebranded as IBN 7 from August 15

Author | Asit Ranjan Mishra | Tuesday, Aug 15,2006 8:43 AM

Channel 7 to be rebranded as IBN 7 from August 15

After initially putting on hold its plan to relaunch Channel 7 as IBN 7, Global Broadcast News (GBN) is going ahead with its original plan and renaming its Hindi news channel as IBN 7 from this Independence Day, August 15.

Speaking with exchange4media, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and Channel 7, said, “From our perspective, it’s like the launching of a new Hindi channel from our group. There will be a complete change in the look and feel of the channel. It will be closer to the CNN-IBN channel so that it looks part of our family.”

IBN 7 will go live with its new look from 6 AM on August 15. The channel will feature an exclusive interview with Sachin Tendulkar on Independence Day.

About the programming, Ashutosh, Managing Editor, Channel 7, said, “We will reschedule a few programmes in a few weeks. We will also add some more news-based programmes within a month.”

After GBN bought into Jagran TV in February this year, taking over editorial and distribution control, the channel was relaunched with a fresh look on June 5.

Also read:

New-look Channel 7 ready for relaunch on June 5


Tags: e4m

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