Top Story

e4m_logo.png

Home >> Media - TV >> Article

Channel 7 ties up with NUMTV.com to reach out to NRIs

02-August-2005
Font Size   16
Channel 7 ties up with NUMTV.com to reach out to NRIs

In a bid to place itself on the global map, Channel 7 has entered into an alliance with NUMTV.com, one of the largest web portals in the world, marking the channel’s availability on broadband worldwide.

The tie-up, which happened around two weeks back, would enable Channel 7 to reach over two million users of NUM TV worldwide in 38 major countries, including the US, UK, Africa, Hong Kong, and Australia, informed Piyush Jain, Chief Operating Officer, Channel 7.

Channel 7 will be available at a nominal price of $2 per month for all subscribers. As per the agreement, NUMTV will not control the content of the channel, but will only beam the channel through the Internet.

Terming the alliance as a non-exclusive one, Jain pointed out that the wide reach of NUMTV as the reason for tying up with the same. “Channel 7’s stories on the recent Aishwarya Rai-Salman Khan controversy drove a lot of traffic to the channel through NUMTV at the sampling stage. This convinced us of the importance of a worldwide presence for a desired impact. Channel 7 will be looking at the international market seriously and tapping the NRIs is going to be one of the steps the channel will be taking to move up the growth ladder,” he added.

Part of the well-known Chennai-based Pentamedia Group, NUMTV is a web-streaming portal that live streams Indian TV channels through the Internet.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.