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Channel 7 looking for detectives to solve real life crime cases in new interactive show

Channel 7 looking for detectives to solve real life crime cases in new interactive show

Author | exchange4media News Service | Thursday, Sep 22,2005 9:25 AM

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Channel 7 looking for detectives to solve real life crime cases in new interactive show

Jagran Group-owned Channel 7 is launching an interactive show called ‘Main Bhi Jasoos’, based on real life crimes. The new innovative programme, starting September 23, seeks to exploit the power of technology and will interact with viewers in real time through SMS and reward them for successful conjectures.

The anchor will unfold the details of a case in three segments and present the available clues to the viewers to enable them to identify the possible suspect. Each segment will reconstruct the event and the clues will be shared with the viewers at the end of the segment.

In order to participate in the show, viewers have to SMS their options to 7272 before the end of the show. Based on the correct responses, three winners will be selected before the end of each episode randomly and through a special telephonic interview, the fastest finger winner will get to explain his rationale for identifying the correct suspect to the anchor.

“Our in-house research indicated that viewers try to play detective themselves while watching such crime-related shows. Channel 7 decided to add an element of interactivity and introduce an entirely new platform in the form of ‘Main Bhi Jasoos’ for its viewers, thus providing them with an opportunity to investigate for themselves. The concept is truly novel and is sure to make its mark, an additional asset in our bouquet of entertainment shows,” said Piyush Jain, COO, Channel 7.

The launch episode spotlights on the grey market business in the mobile phones category and focuses on how a small dispute leads to the murder of one of the partners.

Tags: e4m

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