Channel 7 is looking at the international market seriously, and tapping the NRIs is going to be one of the steps the channel will be taking to move up the growth ladder.
The channel was planning to tap the Indian community residing in the US, the UK, Canada, Middle East, South Africa and Australia, said Siddhartha Gupta, Director, Channel 7. “The plans are at a premature stage. However, we are evaluating the markets in these areas and looking for suitable distribution tie-ups,” he added.
Gupta further said that the Indians settled abroad generally did not mind paying subscription charges for an Indian channel. “This works favourably as the revenue is subscription driven, there is zero additional cost and practically minimal local programming. The task is to find good distribution partners and work out a good revenue sharing method,” he explained.
As part of the channel’s domestic plans, Gupta informed that Channel 7 would be available online by the end of the month. “The technical partners are testing it right now. We are working towards the project and the online medium will certainly help us in gauging the global interest towards Channel 7,” he said.
He further said that when the channel would be available online, most of the international Indian visitors would get an opportunity to grab the latest. “Even if from the three million hits, 10 per cent convert to subscribers, it works well for the channel,” he pointed out.