Channel 7 (IBN7) to don new look and feel from May-June

Channel 7 (IBN7) to don new look and feel from May-June

Author | Asit Ranjan Mishra | Tuesday, Apr 18,2006 6:35 AM

Channel 7 (IBN7) to don new look and feel from May-June

Channel 7, which is to be renamed IBN7 after Rajdeep Sardesai-Sameer Manchanda promoted GBN bought a stake in it and took editorial control in the channel, is all set for a complete revamp. The channel will don a new look and have a new baseline in place of the present ‘Zindagi Live’.

“The new IBN7 will be launched somewhere between the third week of May to middle of June. A team from America, which helped build CNN-IBN, is currently working on the graphics. We are looking to completely change the look and feel of the channel,” said Rajdeep Sardesai, Editor-in-Chief, CNN-IBN.

Speaking about how he wanted to see his Hindi offering, Sardesai said, “We believe there must be some amount of passion and commitment involved in news. The revamped Channel 7 will carry news that will have an deep impact on people’s lives.”

Claiming to restore the basic characteristics of hard news, Ashutosh, the new Managing Editor of channel, said, “The focus of our channel will be on hard news. In recent times, news as it should be has been diluted through the introduction of sensationalism. We will restore respectability and credibility in Hindi news.”

Ashutosh confirmed that a host of staff from Aaj Tak had joined Channel 7. Mrityunjay Jha has been appointed as the Executive Editor, Assignment; Prabal Pratap Singh as the Executive Editor, Inputs; Sumit Awasthi will take care of the National Bureau as Senior Editor; while Sandeep Kumar has joined as the Metro Editor.

Tags: e4m

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