Top Story


Home >> Media - TV >> Article

Channel [v] gears up for Nokia Indiafest 2012

Font Size   16
Channel [v] gears up for Nokia Indiafest 2012

 Goa will soon see an invasion of the best of fresh and young talent from across the country as Channel [v]’s Nokia Indiafest prepares to engage and entertain in its second edition in January 2012. Cutting across boundaries and spread over two days - 27th and 28th January, Channel [v]’s Nokia Indiafest brings together the most talented youth of the country on one common platform. The action-packed two days will present the culmination of a roller-coaster journey of exciting minifest and zonal competitions leading to the grandest festival ever!

Reaching out to 240 colleges across more than 8 cities through mini fests and zonal competitions, colleges would compete with each other in an eclectic mix of 30 challenging competitions ranging from theatre to music to fashion to sport and more, the scale of the fest will leave both participants and audiences awestruck!

Speaking of this initiative, Prem Kamath, EVP & GM, Channel [v] said, '' As the leading broadcaster of the country, the Star Network is dedicated to pioneering initiatives that engage, inspire and empower our audiences. At Channel [v], we realize that there is so much of untapped talent out there just waiting for the right window to showcase themselves. We are pleased to be able to provide that platform for them. An inter-college festival that brought a wave of change in the way youth considered their own talent, the buzz around Channel [v] Nokia Indiafest 2012 is picking up pace in every part of the country and has everyone gearing up for a roller-coaster ride in the New Year. The fest has seen overwhelming enthusiasm among the youth and is becoming a destination for all the talent out there that is waiting to be discovered.”

Adding his further comments on the marketing strategies for Indiafest, Kamath continued, “We are using mass media, the entire Star Network as a television medium, digital, on ground activation and also radio for the marketing of Nokia Indiafest 2012.”

Commenting on the promotions and marketing, Viral Oza, Marketing Director, Nokia India Pvt Ltd, said, “Youth is a very important target segment for us at Nokia. India is one of the ‘youngest’ nations in the world with its high youth population. We are constantly looking at ways to connect the youth with their passions – be it sports, entertainment or art. For us associations go beyond mere sponsorship opportunities. Our focus has always been to engage with the youth and our consumers through newer, richer experiences. We will be advertising on television and print. On TV, we will advertise on the Star TV network -- Channel [V], Star One and Star Gold.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems