Neeraj Sanan’s role in MCCS has been enhanced with effect from January 2011 to include distribution also under his responsibilities. His new designation is Vice President - Marketing & Distribution. Meanwhile, Satyakki Bhattacharjee has been given responsibility of Legal Affairs in addition to Human Resources, effective from January 2011.
Speaking to exchange4media about the new role, Sanan said, “Ratings of any news channel are a sum of reach and time spent. While time spent is a direct function of content, the reach comprises three parts: distribution, placement and brand strength. And the latter part is what now gets aggregated in MCCS. For each of the three brands, it will give one person charge to directly implement actions into reach.”
He further said, “I also see this as a challenge and opportunity to add my data interpretation skills to the already strong relationship orientation to MCCS’ existing distribution team. Overall – competition watch out.”
It may be noted that Sanan was earlier holding the role of VP, Marketing at MCCS.