Top Story


Home >> Media - TV >> Article

Centre to set up Media Consultative Committee

Font Size   16
Centre to set up Media Consultative Committee

Close on the heels of the News Broadcasting Authority (NBA) announcing guidelines for crisis coverage, Anand Sharma, Minister of State for Information & Broadcasting and External Affairs, announced the setting up of a Standing Media Consultative Committee, to be chaired by the Secretary, Information & Broadcasting, with representatives of key Ministries, NBA and Editor’s Guild as members.

The Centre has welcomed the news coverage guidelines formulated by the NBA with respect to coverage of crisis situations.

Calling it a step in the right direction, Sharma stressed upon the need for mature news broadcasting in the country, and said that the Mumbai terror attacks were a learning opportunity both for the Government and the media.

The Minister informed that high level meetings were held between representatives of media and secretaries of key Ministries like Home, Defence, Tourism and Information & Broadcasting to agree upon and formulate ethics of news journalism in modern era. He said, “The news broadcasters appreciated the concerns expressed by various security and administrative outfits and agreed to address them.”

He added, “Extraordinary circumstances require careful coverage, not hampering rescue or counter operations”, and added that a training programme was being introduced in consultation with the Ministries of Home and Defence for media persons on how to cover crisis situations, without exposing themselves to the risks.

Commenting on the training programme for the media, Ashutosh, Managing Editor, IBN7, said, “I believe training programmes are always good and welcome. Media should understand the sensitivity of such situations. The training programme will only help further understanding between media and the Government.”

As is the practice in most Western countries, a mechanism is being put in place for holding official briefing for the media and supplying authorised video footage for broadcast during crisis situations. He cited examples of 9/11 and the London bombings, and said, not one mutilated body or any gory scenes were shown, because the respective countries had standard media norms in place.

Commenting on the steps taken by the Government, a senior NDTV official said, “We at NDTV believe in self regulation. We have been responsible in our coverage and will continue to do so. We do not want any Government interference and are confident that we can do a fine job.”

Also read:

Mumbai siege coverage: NBA unveils guidelines for terror reporting on channels


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...