Top Story

e4m_logo.png

Home >> Media - TV >> Article

Centre moves SC for ban on poll ads on TV

01-April-2004
Font Size   16
Centre moves SC for ban on poll ads on TV

The government’s appeal, moved by the information and broadcasting ministry, revolves around the argument that a ban on political advertisements in TV would minimise money power in the election process. The appeal refers to “distortion of electoral process by money power” as “negation of democracy.” The Andhra HC had said that the rule (as in the Cable Network Regulation Act) was discriminatory for TV channels, as the print media is free to carry political advertisements. The order was passed based on a petition filed by the Gemini Television Network which challenged the rule 7 (3) of the Cable Network Regulation Act. According to sources, Gemini TV secured a caveat, ahead of government moving the apex court.

The Rule 7 (3) of the Cable Network Regulation Act states: “No advertisement shall be permitted, the objects whereof, are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end.”

India is not the only country to have a law which bans political advertisements on TV. Among others, Britain too does not permit political advertisements in the electronic media. The government official said that political parties and individuals with greater resources should not have an edge over others, as TV commercials are much more expensive than print advertisements. The SLP states that the Andhra HC overlooked the fact that a ban on political advertisements on TV does not restrict political debate. The petition even offers examples of political debate programmes on TV.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business