The CASBAA Convention 2009 kicked off full-fledged on November 4, 2009 at the hotel Grand Hyatt in Hong Kong. The opening address of the event was made by Marcel Fenez, Chairman, Cable & Satellite Broadcasting Association of Asia (CASBAA), which was followed by discussions in the course of the day on various aspects of the broadcasting industry.
More than 600 VIPs, delegates, speakers and media from around the world are attending the CASBAA Convention 2009. With the theme of ‘Extending your reach’, the CASBAA Convention seeks to tackle urgent issues facing the subscription TV business today, the challenges presented by the on-line distribution of video services (both authorised and unauthorised), the ever more urgent need for enhanced audience measurement, and the continued deployment of digital systems across the Asia-Pacific.
As has been the case for years now, John Tsang, Financial Secretary of the Hong Kong SAR Government, delivered the keynote address.
Digital guru Jeff Cole of the Center for the Digital Future at the University of Southern California, then spoke on the ‘Digital Technology Revolution’. He said, “TV is getting closer to the movie experience and HDTV increasing interest in television. People’s perception of advertising is changing as advertising becomes more relevant, the less intrusive and much more interesting to watch.”
Some of the biggest names in global pay-TV distribution are featured in the conference programme, including Kim Williams, CEO, Foxtel in Australia; Hiroyuki Nakatani of J:Com in Japan; and Jean-Noël Tronc, Chairman and CEO of Europe’s largest platform operator Canal Overseas.
The day also included a BBC Hardtalk conversation between Hernan Lopez, COO, Fox Int’l Channels, and BBC World News presenter Stephen Sackur.
Meanwhile, the Asia-Pacific Child Rights Award 2009 was presented at the end of the first day of the Convention. MTV Exit was awarded for producing the powerful music video for Radiohead’s ‘All I Need’. The compelling video gives insight into the realities of exploitative child labour and shows that everyone has a role to play in ending child exploitation and trafficking.
“Broadcast platforms of all kinds are one of the most powerful tools for educating and promoting child rights issues. On behalf of the industry, CASBAA salutes the on-going participation of broadcasters from across the Asia-Pacific region in this year’s Award process,” said Simon Twiston Davies, CEO of CASBAA.
To coincide with the Convention 2009, CASBAA announced the launch of its three new reports exclusively for its members, including ‘Vietnam in View’, ‘The Philippines in View’ and ‘Regulating for Growth 2009’, to access the market landscape and highlight the regional trends. All these initiatives have continuously demonstrated the Association’s commitments to its members.
“The strong speaker line-up as well as the positive demand for sponsorship and exhibition space has proven that the Convention is an effective networking platform for industry executives to share their latest information. At the same time, this is a significant reflection on the confidence of the pay-TV growth opportunities across the Asia-Pacific,” added Twiston Davies.
Our typical marketing budget is usually 10 per cent of the topline spend