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CASBAA Convention 2009 kicks off today; Bollywood is theme of Charity Ball this year

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CASBAA Convention 2009 kicks off today; Bollywood is theme of Charity Ball this year

The Cable & Satellite Broadcasting Association of Asia (CASBAA) is all set to kick off the CASBAA Convention 2009 in Hong Kong on November 4. The speakers’ list includes industry stalwarts like Zee Group’s Subhash Chandra, BCCI’s Lalit Modi, World Federations of Advertisers’ Bernhard Glock and ESPN International’s Russell Wolff, among many others.

The effectiveness and efficiency of digital advertising will be an underlying theme of the CASBAA Convention 2009 in Hong Kong.

On November 4, the Convention will analyse the latest trends in global media consumption and the pay-TV sector’s response with Jack Wakshlag, Chief Research Officer at Turner Broadcasting; Mark Patterson, CEO, Asia Pacific, GroupM; Jonathan Spink, CEO, HBO Asia; Lee Bartlett, MD, ITV Global Content; and Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication.

Simon Twiston Davies, CEO, CASBAA, observed, “The adoption of digital technologies, combined with the most exciting demographic platform on the planet, ensures that subscription TV in Asia will be more effectively monetised as the most powerful, visual and emotional advertising medium. The line-up of advertising experts for CASBAA Convention ’09 is unprecedented through its imagination and reach.”

Bernhard Glock, President, World Federation of Advertisers, will commence the morning session on November 5, which will feature digital marketers, broadcasters and agencies, and moderated by Chris Skinner, MD, Universal McCann Hong Kong. A long-time advocate of building consumer trust through advertising, with an emphasis on the elusive ROMI, Glock will be joined by Richard Dunmall, GM, Greater AP, Microsoft Advertising; and Jonathan Ellis, SVP, Revenue & Partnerships, Fox International Channels.

The Convention will culminate on November 6 with the CASBAA Charity Ball, which is themed on Bollywood this year. This extravaganza also has a serious mission: to raise funds for the Dream School Foundation (DSF) in Bangalore through CASBAA’s charity partner, Variety the Children’s Charity.

Said Davies, “CASBAA is proud to work with Variety the Children’s Charity to help the children of India. With our strong network and unparalleled resources within the Asian subscription TV industry, the Association is committed to working closely with its members to support the community at large.”

CASBAA is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents around 130 member organisations in the pay-TV business, which in turn, serve more than three billion people.


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