Top Story


Home >> Media - TV >> Article

CASBAA Convention 2009 kicks off today; Bollywood is theme of Charity Ball this year

Font Size   16
CASBAA Convention 2009 kicks off today; Bollywood is theme of Charity Ball this year

The Cable & Satellite Broadcasting Association of Asia (CASBAA) is all set to kick off the CASBAA Convention 2009 in Hong Kong on November 4. The speakers’ list includes industry stalwarts like Zee Group’s Subhash Chandra, BCCI’s Lalit Modi, World Federations of Advertisers’ Bernhard Glock and ESPN International’s Russell Wolff, among many others.

The effectiveness and efficiency of digital advertising will be an underlying theme of the CASBAA Convention 2009 in Hong Kong.

On November 4, the Convention will analyse the latest trends in global media consumption and the pay-TV sector’s response with Jack Wakshlag, Chief Research Officer at Turner Broadcasting; Mark Patterson, CEO, Asia Pacific, GroupM; Jonathan Spink, CEO, HBO Asia; Lee Bartlett, MD, ITV Global Content; and Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication.

Simon Twiston Davies, CEO, CASBAA, observed, “The adoption of digital technologies, combined with the most exciting demographic platform on the planet, ensures that subscription TV in Asia will be more effectively monetised as the most powerful, visual and emotional advertising medium. The line-up of advertising experts for CASBAA Convention ’09 is unprecedented through its imagination and reach.”

Bernhard Glock, President, World Federation of Advertisers, will commence the morning session on November 5, which will feature digital marketers, broadcasters and agencies, and moderated by Chris Skinner, MD, Universal McCann Hong Kong. A long-time advocate of building consumer trust through advertising, with an emphasis on the elusive ROMI, Glock will be joined by Richard Dunmall, GM, Greater AP, Microsoft Advertising; and Jonathan Ellis, SVP, Revenue & Partnerships, Fox International Channels.

The Convention will culminate on November 6 with the CASBAA Charity Ball, which is themed on Bollywood this year. This extravaganza also has a serious mission: to raise funds for the Dream School Foundation (DSF) in Bangalore through CASBAA’s charity partner, Variety the Children’s Charity.

Said Davies, “CASBAA is proud to work with Variety the Children’s Charity to help the children of India. With our strong network and unparalleled resources within the Asian subscription TV industry, the Association is committed to working closely with its members to support the community at large.”

CASBAA is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents around 130 member organisations in the pay-TV business, which in turn, serve more than three billion people.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking