Hong Kong: The Cable and Satellite Broadcasting Association of Asia (CASBAA) announced the winners of the CASBAA TV Advertising Awards 2007 on November 1. The Awards, now in their fourth year, recognise and promote the outstanding achievements of advertising creative excellence in multi-channel TV in the Asia Pacific.
India’s name cropped up twice at the Awards. FCB Ulka bagged the Best TVC India and South Asia Award for its ‘Name Calling’ campaign for Naukri.com. Quadrant Communications won the Award for Best TVC Business / Corporate for the ‘Kirloskar Water Pumps’ commercial for Turner India.
Astro’s Astro on Demand ‘Tai Chor La’ campaign won the John Doherty Trophy for Campaign of the Year and Best TVC Southeast Asia Awards.
Wieden and Kennedy Shanghai bagged three Awards for its ‘Jump’ campaign for Nike – Best TVC Greater China, Best TVC Youth and Best TVC Sports and Leisure. Featuring Liu Xiang, China’s most accomplished athlete, the campaign seeks to inspire youngsters to get more involved in sports in light of the Beijing Olympics 2008 fervour.
The CASBAA TV Advertising Awards 2007 received a record 170 entries. A new category, Best Integrated Campaign by a Pay TV Channel, was introduced for the first time and received the most entries of any category. This category was won by National Geographic Channel for its ‘Redefining the Beauty of the World’ campaign.
Other winners included P&G’s ‘Pantene Shining Journey’, which won the Best Use of Sponsorship Award, and Veta’s ‘Let’s Speak Fluent English’ campaign which won the Most Creative Use of TV Award.
Speaking at the Awards ceremony, Marcel Fenez, Chairman of CASBAA, said, “We were delighted to see a record number of award entries this year. With pay-TV in Asia experiencing its highest ever viewership and an even greater increase in the number of brands using the pay-TV medium, it is encouraging to see our industry going from strength to strength.”
Winners this year were selected by a panel of judges that had several Indian names – Vikram Gaikwad, Partner, Executive Creative Director, Creativeland Asia; Anand Halve, Co-founder Chlorophyll Brand & Communication Consultancy, Mumbai; Maia Katrak, Vice Chairman & Executive Creative Director, The Republic; Priti Nair, Executive Creative Director, Lowe India; and Praveen Tripathi, Chief Executive, Hansa Consulting, among others.
For the organisation and marketing of this year’s TV Awards, CASBAA partnered with media services company, Media E2E. Julie Petersen, CEO, Greater China & SE Asia of Media E2E, said, “We are pleased to have partnered with CASBAA this year for the TV Advertising Awards. The creative work produced by the agencies and broadcasters is impressive. It is exciting to see that more clients and agencies are including pay-TV as an integral part of their marketing and advertising campaigns.”
Winners list of CASBAA TV Advertising Awards 2007
Best TVC India and South Asia
Agency: FCB Ulka
Commercial: Hari Sadu
Best TVC Business / Corporate
Agency: Quadrant Communications
Client: Turner India
Commercial: Kirloskar Water Pumps
The John Doherty Trophy for Campaign of the Year and Best TVC South East Asia
Agency: Young and Rubicam SDN BVD
Commercial: Astro on Demand “Tai Chor La”
Best TVC Greater China / Best TVC Youth (Targeted under 18) / Best TVC Sports and Leisure
Agency: Wieden and Kennedy Shanghai
Best Use of Sponsorship
Client: Proctor and Gamble
Commercial: Pantene Shining Journey
Best Integrated Campaign by a Pay TV Channel
Agency: Cheil Communications
Client: National Geographic
Commercial: Redefining the Beauty of the World
Most Creative Use of TV
Agency: Mindshare, Group M
Commercial: Let’s Speak Fluent English