Cartoon Network is unperturbed by the likely arrival of competition in the form of Disney. The channel, which is reaching out to over 11-million households in India, is using localisation and Hindi to retain its viewership position.
According to the company sources, after starting Hindi programming in February 2001, Cartoon Network has attained the number two position after Star Plus.
The 4 p.m. to 8 p.m. slot, continues to attract very high ratings. Additionally, the post 9 p.m. slot is also attracting teens and young adult viewers.
Source: Business Line