Cartoon Network is all set to venture into the home video market within two-three months. The company is exploring various revenue opportunities in India. Its consumer products division, Cartoon Network Enterprises (CNE), will be entering into publishing and console gaming. As part of its 2009 plan, CNE will also establish Gwen, the female character from Ben10, to build its merchandise portfolio. CNE is expecting a 25-35 per cent growth in its revenues from licensing and merchandising this year.
The kids’ broadcaster believe that with the emergence of more players in the home entertainment category, and with an increase in kids’ content, the home video segment is poised for growth.
CNE kicked off in 2005 and has, since, introduced products around its popular characters such as Ben 10, The Powerpuff Girls, Code Name Kids Next Door, Dexter and Johnny Bravo. The product range includes apparel, bed-sheets, toys, games, lunch boxes, bags, sippers, water bottles and much else.
In a conversation with exchange4media, Dulce Lim-Chen, VP - Asia Pacific, Cartoon Network Enterprises, said, “We are currently in talks with major distributors and plan to enter the home video market in the next two months.”
CNE has set up an in-house publishing division to extend Cartoon Network content into print. “Until now we had been partnering with various publishers worldwide to develop stories on print that were based on our characters. But now that we see immense potential in this segment, we have decided to extend this content into print. As part of this new initiative, we would be launching 150 books by the yearend,” added Lim-Chen.
She also said that apart from the new businesses, CNE would be expanding its presence in India through promotional licensing, food and beverages and personal care products.
Adding to that, Jibi George, Associate Director, Licensing – India and South Asia, Cartoon Network Enterprises, said, “We offer 360 degree relationship aimed at supporting our partners beyond just licensing our iconic characters. CNE expects to close 2009 with a high double digit growth of 25-35 per cent, in its revenues from licensing and merchandising.”