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Cartoon Network enhances presence in Singapore

14-May-2005
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Cartoon Network enhances presence in Singapore

Cartoon Network's in-house advertising sales, sponsorships and promotions team has branched out to Singapore to service clients more efficiently. The establishment of an office provides Cartoon Network with a strategic presence, and will position the Network for continued growth and success in South East Asia.

Soumitra Saha, Vice President, Regional Advertising and Licensing Sales, Turner Entertainment Networks Asia, said, "Advertisers in Singapore have shown an increased interest in working with Cartoon Network over the years, and we have implemented several successful marketing campaigns for clients in this market. The dedicated office helps us better serve our business partners in Singapore by providing direct contact for more innovative and effective communication solutions."

Karen Tan, Account Manager, Advertising Sales for Cartoon Network, will be based in Singapore to work with the advertisers in Singapore and neighbouring countries.

Cartoon Network offers comprehensive and integrated solutions encompassing awareness building and product communication enhancement for clients across the region. With its ability to work closely with clients and align their brand messages successfully, Cartoon Network's team of ad sales professionals has successfully collaborated with clients to deliver solutions that have a direct impact on sales.

Strategic deals spanning highly creative communication across TV, web, retail, and direct consumer contact in the form of events are some of the effective partnerships that have worked for Cartoon Network. Recent companies that have worked with Cartoon Network include KFC, Pizza Hut, Danone, Lion, Nestle and Eagle Moss.

The New Generations 2004 survey has shown that Cartoon Network is the No. 1 kids' network chosen by both parents and kids in Singapore. It offers viewers a dazzling array of programming options including Tiny TV for the younger kids, the Megatoon Movie franchise for appointment viewing with the family, Teen Titans, X-Men Evolution, Batman the Animated Series, Codename Kids Next Door, Xiaolin Showdown and all time favourites such as The Powerpuff Girls, Courage the Cowardly Dog and Dexter's Laboratory.

Launched in the Asia Pacific in 1994, Turner Broadcasting System's (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including Foster's Home for Imaginary Friends, Grim Adventures of Billy and Mandy, Codename: Kids Next door, Cow & Chicken, Courage the Cowardly Dog, Dexter's Laboratory, Ed, Edd n Eddy, Johnny Bravo, Mike Lu & Og, Samurai Jack and The Powerpuff Girls under the Cartoon Cartoons banner. Cartoon Network is one of the most popular entertainment channels among kids and is currently seen in over 38 million cable homes in the region.

TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

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