Canon India Pvt Ltd, a wholly-owned subsidiary of the Singapore-based Canon Singapore Pte Limited, has tied up with the Discovery Channel to launch a unique Canon Discovery Creativity Contest for students from August 15.
To begin with, the company has identified 75 leading schools in seven cities including Delhi, Chennai, Mumbai, Bangalore, Hyderabad, Pune and Ahmedabad where the company’s representatives will hold imaging contests over the next six months.
Canon has tied up with Discovery Channel, popular with children across all age groups, to disseminate information about the contest as well as advertise its new imaging products.
With an ad spend of Rs 5 crore earmarked for the campaign, Canon hopes to spread awareness about itself as a leading player in the areas of document management and imaging solutions, and not just a camera-and-printer manufacturer.
In a bid to expand its reach from A cities to B,C and D towns, Canon is also planning to expand its service centre network. While the company presently has 40 centres in the top 23 cities in the country, it hopes to increase this to over a 100 by the end of this year.
Canon India hopes to breach the Rs 500-crore mark by 2004 and is expecting to post a turnover of Rs 235 crore this year itself, targeting a growth of over 40 per cent.