Movie premieres on television have been garnering a lot of attention lately. The latest to join the bandwagon is ‘Housefull 2’ which is soon to be premiered on Star Gold on July 29, 2012.
Star Gold has previously showcased big ticket movies such as ‘Bodyguard’, ‘Singham’, ‘RA-One’, ‘Zindagi Na Milegi Dobara’, to name a few.
Commenting on the premiere, Dinesh Vyas, Head, TME, Mumbai stated, “If you see the general trend, movies which have done well in their theatrical release have also managed to garner a good response on television. Likewise, ‘Housefull 2’ was also considered a hit and hence, Star Gold should ideally get a good response.”
The earlier movie premieres by Star Gold had managed to get a positive audience response. ‘Bodyguard’ got a TRP of 10 which is the highest till date. ‘Singham’ and ‘RA-One’ got a TRP of 8.7 and 6.7 respectively, as shared by the channel.
Vyas also believes that though some movies might not have done well at the box office, they have been successful in garnering good viewership when premiered on movie channels since they manage to attract first time viewers.
When asked to share numbers, Vyas said, “In context to previously premiered films, nothing could be said very certainly. ‘Houseful 2’ could bring about 10 per cent of increase in regular ratings but not more that.”
According to an official release, ‘Housefull 2’ was one of the biggest blockbusters in 2012 crossing the 100 crore mark. Just like its prequel, ‘Houseful 2’ belongs to the comedy genre. The content is hence different from the earlier premiered movies such as ‘Bodyguard’, ‘Singham’, etc.
Elaborating on the same, Anamika Mehta, COO, Lodestar UM said, “There are different kinds of audiences for different movies. With high acquisition costs, channels look at repeat telecasts over a period of time to break even. Since this is a family movie and is going to be premiered on a Sunday, the viewership is expected to be good. It also depends on several other factors such as the marketing initiatives been taken to promote the world TV premiere.”
Early this year, the industry saw Star India working towards strengthening movie channels ‘Star Gold’ and the recently launched ‘Movies Ok’ through rebranding and marketing initiatives.
Star Gold is planning to continue this strategy by acquiring movies such as Dabangg 2, Bol Bachchan and Son of Sardar.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions