The government has amended Cable Television (Network) Rules, 1994 through a notification issued by the I&B Ministry under which “no film or film song or film promo or film trailer or music video or music albums or their promos, whether produced in India or abroad, shall be carried through cable service unless it has been certified by the Central Board of Film Certification (CBFC) as suitable for unrestricted public exhibition in India”.
The amendment had been necessitated on the ground of a growing demand from the public to regulate airing of programmes containing obscenity, violence, cruelty, etc. through cable TV network, the Ministry said in a release. Bombay High Court had also passed a judgment in a public interest litigation filed, directing cable operators not to carry any programme which was unsuitable for unrestricted public exhibition.
Another Rule has been amended to provide that no advertisement which violates the code for self-regulation in advertising, as adopted by the Advertising Standard Council of India (ASCI), Mumbai, for public exhibition in India, from time to time, shall be carried in the cable service.
In recent times, several music channels have been asked to run apology on their channels for showing music videos that have been certified A or U/A.
I&B Ministry declares list of certified music albums since October 2005