Top Story

e4m_logo.png

Home >> Media - TV >> Article

Cable TV digitisation deadline put off till October 31

21-June-2012
Font Size   16
Share
Cable TV digitisation deadline put off till October 31

The much-trumpeted digitalisation of cable TV services in four metros will now have to wait for four months beyond July 1, when it was originally scheduled to be introduced.

The decision to defer the plan for switchover from analogue to digitalised signals was announced by the government today as it was found that the metros of Delhi, Mumbai, Chennai and Kolkata were not ready for it.

“The Ministry of Information and Broadcasting has decided to modify the June 30 deadline for a complete switch over to October 31, 2012,” a statement issued by I&B ministry today said.

“All the TRAI regulations for Digital Addressable System will come into effect from 1st November, 2012,” the statement added.

It said that the assessment of ground realities compelled the Ministry of I&B to set a new deadline which would now be monitored more vigorously.

Digitalisation of the cable services in the entire country by December 2014 is one of the ambitious tasks that I&B ministry has set for itself and the first step towards achieving this goal was its implementation in Delhi, Mumbai, Kolkata and Chennai by June 30.

Installing Set Top Boxes (STBs) in each cable viewing household is a precondition for digitalisation and as per official sources even a fortnight before the June 30, it was estimated that only 30 per cent of households had acquired STBs.

“The seeding of STBs in cable viewing households was not satisfactory so a new deadline has been set,” a senior official told PTI.br />  

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46