Top Story

e4m_logo.png

Home >> Media - TV >> Article

Cable operators to pass on the burden of service tax to viewers

02-March-2002
Font Size   16
Cable operators to pass on the burden of service tax to viewers

It’s going to be tough for the cable viewers as cable operators plan to pass on the burden of service tax to the consumer. Another fall out of this would be under reporting of the number of households connected.

The service tax will also impact operations of the small operators, especially in the smaller towns and rural areas.

The Finance Minister, Mr Yashwant Sinha's announcement to reduce customs duty on certain earth-station equipment is expected to make uplinking from India an attractive proposition.

The Finance Minister also increased the budgetary support by 22 per cent to Rs 415 crore for the Information and Broadcasting Ministry.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...