Top Story


Home >> Media - TV >> Article

Cable operators plea to PM for resolving fracas with Trai

Font Size   16
Cable operators plea to PM for resolving fracas with Trai

The ongoing conflict between cable operators and Trai is likely to take a new turn under the aegis of the new Prime Minster. A confluence of cable operator’s associations has submitted a memorandum to the PM in the Capital on July 1.

Cable Operators Foundation of India (COFI), National Cable Telecommunications Association (NCTA) and Cable Networks Association (CNA) have come under one umbrella to submit the memorandum, titled ‘The malpractices of foreign satellite broadcasters including stalling the implementation of Conditional Access System’.

Said Roop Sharma, President, COFI, “Our appeal to the Government of India is to set up an independent body to regulate broadcasters in the interest of the cable operators and the consumers.” The organizations are appealing to the telecom regulatory authority to regulate broadcasters in terms of controlling price, choice and the quality of the content.

The fracas broke off after TEN Sports, which was a free-to-air channel, went pay after bagging the sole broadcasting rights for the India-Pakistan cricket series. And, the sports channel had immediately raised its subscription rates.

COFI, NCTA and CAN have put up an argument: When the consumer pays the right amount for the services of Internet, telephones why does he have to pay an extra amount for unwanted and ubiquitous channels? As per sources STAR offers a bouquet for approximately Rs 56 and the cable operator has to pay almost the same amount of fee even if he wants only one channel.

“We want the government to take immediate action to regulate the broadcasters’ right to hike prices at their sweet will. Broadcasters do not come under the jurisdiction of Trai. Moreover, they have implemented TRAP, which is a primitive technology and does not address the viewer’s choice. It is 100% hackable,” claimed a senior representative of the cable operator fraternity.

Cable industry in India is largely unorganized with 60% being under the control of small and unlicensed players. However, the remaining 40%, which has Hathway, Wincable, Siticable and Indusmedia, is now waking up to the threat by the broadcasters who do not come under the Trai jurisdiction as they are not service providers.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow