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Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. 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Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. 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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. 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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. 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Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in View.php line 137
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. 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Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in View.php line 137
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in View.php line 137
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. 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Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. 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The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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1/4 ErrorException in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 52: Invalid argument supplied for foreach()

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Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null), 'obLevel' => 2, '__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. 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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. 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The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => null, 'loop' => null)) in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 52
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ogdescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in View.php line 137
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. 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The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
  11. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. 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Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in View.php line 137
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This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. 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KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. 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With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'Cable networks plan new services to meet DTH test', 'ogtitel' => 'Cable networks plan new services to meet DTH test', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_16567.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_16567.jpg', 'ogurl' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'canonical' => 'http://www.exchange4media.com/TV/Cable-networks-plan-new-services-to-meet-DTH-test_16567.html', 'metadescription' => 'Keen to meet the challenges of direct-to-home (DTH) services, cable networks are gearing up to offer better quality services at competitive rates. 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Improved technology, coupled with value-added services like pay-per-view are some benefits that may accrue to cable subscribers in the near future.', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87233,"title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:26:53","url":"","meta_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","meta_desc":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","social_summary":"Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel","web_exclusive":0,"author_type":2,"description":"After being the first radio station to commemorate 35 years of the song EYE OF THE TIGER, 94.3 Radio One India is now commemorating 35 years of the legendary album THRILLER by Michael Jackson. This will happen all November 2017 with the initiative peaking on Nov 30th , the day one of the highest selling albums in the world completes its 35 years. <br><br>Anil Machado, Chief Officer Content &amp; Talent, Radio One said, \\u201cThe unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration. The first set are celebrities that have worked directly or interacted with Michael Jackson. These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours. Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ\\u2019s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a back up singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra, Tiger &amp; Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes song remixes from the Thriller album, and Michael Jackson\\u2019s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign. All this helps our listener join in on this highly emotional milestone in every international music lovers life.\\u201d<br><br>To enhance engagement on social media, The in-house band of the station called TheRadioOneBand has created a special video tribute which can be seen at <a href=\\"http:\\/\\/bit.ly\\/2AMJ72P\\" style=\\"text-align:justify\\">http:\\/\\/bit.ly\\/2AMJ72P <\\/a> <br><br>Vineet Singh Hukmani, MD &amp; CEO of Radio One said, \\u201c It is heartening to see that even in the international community , 94.3 Radio One India is seen as a passionate torch bearer of special music milestones. We are delighted to create such innovative content that works both for our listeners &amp; helps propel advertiser brands. Being India\\u2019s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.\\u201d","social_title":"94.3 Radio One commemorates 35 years of Thriller by Michael Jackson","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69152,"phototitle":"","photopath":"1510923395_VmpUKp_big_.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62158,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87232,"title":"Karan Johar turns love guru for Ishq 104.8 FM","summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"17:21:00","url":"","meta_title":"Karan Johar turns love guru for Ishq 104.8 FM","meta_desc":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","social_summary":"The Film-Maker, as the host of \\u2018Calling Karan\\u2019, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">India\\u2019s 1st romantic radio station, ISHQ 104.8 FM, is bracing up its existing line-up of innovative content with the launch of \\u2018Calling Karan.\\u2019 Hosted by Bollywood\\u2019s ace director and the king of chat shows, Karan Johar, the show will serve as a platform for listeners seeking advice on love and relationships. KJo, known for being real and unfiltered, will be seen as listeners\\u2019 friend \\u2013 radio\\u2019s new BFF. Pitched to become the biggest show on radio, Calling Karan will air five times a week (Mon-Fri), thrice a day, with 8 pm - 10 pm being the first airing, and repeats at 10 am -12 noon, 2 pm \\u2013 4 pm.<br><br>Karan Johar will draw inspiration from his own life\\u2019s experiences and give listeners some straight up advice on love and relationships in his inimitable style, which will be interspersed with celebrity call-ins and interesting trivia. Bringing in an element of his trademark chat shows, the closing segment will feature a rapid-fire round, but with a role-reversal \\u2013 KJo will respond to quick questions by the listeners! Ishq FM will also post the show on digital platforms for online consumption, thereby expanding its reach exponentially.<br><br>Speaking about Ishq FM\\u2019s newest offering, Shivangini Jajoria, National Head, Operations, ISHQ 104.8 FM said, \\u201cAs a radio station, we are constantly trying to raise the bar for providing engaging content to the listeners. From launching Gaydio \\u2013 India\\u2019s first LGBTQ show on mainstream radio to sending people to Paris on Valentine\\u2019s Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood\\u2019s most quintessential romantic filmmaker. Advertisers are always looking for clutter breaking content which generates PR; Calling Karan provides them with one such exciting show to associate with.\\u201d<br><br>Commenting on the show, Karan Johar said, \\u201cExcited to have formally launched my first ever show on RADIO! Calling Karan on Ishq 104.8 FM will be your one stop advice shop for relationships and matters of the heart! I am your new BFF on Radio!<\\/div>","social_title":"Karan Johar turns love guru for Ishq 104.8 FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69149,"phototitle":"","photopath":"1510919453_EJvUck_big6.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62157,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87231,"title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"16:01:42","url":"","meta_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","meta_desc":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","social_summary":"Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon\\u2019s latest campaign celebrates the true spirit of life-long best friends. <br><br>&nbsp;As a brand which has been around for years, Britannia Bourbon recognized the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach , the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as \\u2013 \\u2018Real Friendships\\u2019. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends. <br><br>The campaign kick-starts with a TVC that captures the essence of the relationship best friends share and the emotion that transpires between them; friends that laugh at you till their stomachs hurt but yet have your back when you need them the most. <br><br>&nbsp;On the launch of this campaign, Ali Harris Shere, VP, Marketing, had this to say, \\u201cThrough this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends\\u2019 group and this campaign is our first salvo in that direction.\\u201d<br><br>&nbsp;Dileep Ashoka, Executive Vice President and Head, McCann South, added, \\u201cCompetition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for the brand Bourbon by re-defining the functional and emotional role of the brand in consumers\\u2019 life. This led to the campaign being based on a brand space of Bourbon Friends Forever, where Bourbon fuels real friendship moments.\\u201d<br><br>&nbsp;Commenting on the creative thought behind the campaign, Puneet Kapoor, Executive Creative Director, McCann Bangalore said, \\u201cThere are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It\'s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.\\"<\\/div>","social_title":"Britannia Bourbon\\u2019s new campaign celebrates BFFs in a unique way ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69148,"phototitle":"","photopath":"1510914685_kuDtmR_big_britania.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62156,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87229,"title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:23:13","url":"","meta_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","meta_desc":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","social_summary":"The campaign executed by Ogilvy India reinforces brand\\u2019s philosophy of catering to diverse consumer profiles","web_exclusive":0,"author_type":2,"description":"<em><strong>Somany Ceramics<\\/strong><\\/em> has launched a latest 360\\u00b0 brand campaign - \\u2018Apka style, Somany style\\u2019. The campaign by Ogilvy reinforces the brand\\u2019s commitment to meet the diverse consumer personalities and requirements through their vast product portfolio. Through this campaign, the brand successfully communicates how the homes of consumers are essentially an extension of their own selves and the wide-ranging Somany Ceramics portfolio enables them to personify their quirks and fancies. <br><br><em><strong>Abhishek Somany, MD, Somany Ceramics, said,<\\/strong> \\u201cSomany Ceramics is a home grown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.\\u201d <br><br>\\u201cThe campaign will have a 360\\u00b0 reach and will be activated across all touch points like outdoor, airports, television, cinemas and digital. With this campaign we intend to strengthen our position as the first choice for Indian consumers for all their tiling needs to make their dream homes come to life,\\u201d he added. <br><br><strong>Ajay Gahlaut, Deputy CCO, Ogilvy India, said,<\\/strong> \\"Building or renovating one\\u2019s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline \\u2018Aapka style, Somany style.\\u2019 further cements our proposition.\\u201d<\\/em><br><br>The campaign will unfold with a power packed all round outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV with an estimated 1000+ GRP\\u2019s.<br><br>The campaign went live on November 17, 2017 at 12 pm.<br><br><iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/RyPfyVZJGKg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><br><strong>TVC DETAILS<br><\\/strong>Creative Agency: Ogilvy &amp; Mather <br>Production House: Apostrophe Films<br>Director (Film): Kaushik Sarkar<br>Executive Chairman &amp; Creative Director, South Asia, Ogilvy: Piyush Pandey<br>Deputy CCO: Ajay Gahlaut<br>President - Ogilvy Group Companies, North: Kapil Arora<br>Creative: Krishna Mani, Shailendra Mahajan, Neha Bhatia, Srikanta Behera, Vishal Yadav, Vikalp Gupta<br>Account Management: Chandana Agarwal, Antara Suri, Rahul Ojha, Aurko Mukhopadhyay<br>Account Planning: Alok Sinha, Abhishek Chaturvedi, Aakriti Goel","social_title":"Somany Ceramics launches latest campaign by Ogilvy titled \'Apka style, Somany style\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69146,"phototitle":"","photopath":"1510905062_NmNegq_big5.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62154,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87226,"title":"Radio City Introduces Video City, India\\u2019s First Visual FM","summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","for_homepage":1,"important":0,"publish_date":"2017-11-17","publish_time":"13:15:19","url":"","meta_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","meta_desc":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","social_summary":"The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Radio City 91.1FM has announced beta launch of India\\u2019s first video FM, Video City - a platform that allows listeners to consume FM in a video format. The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into all the fun inside the radio studio.<br><br>Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice. Video City will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, Babber Sher, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere. Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences. <br><br>Commenting on the launch of Video City, <strong>Abraham Thomas, CEO, Radio City<\\/strong>, said, \\u201cKeeping in mind the changing consumer preferences of consuming surround programming, Radio City\\u2019s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJs, celebrity visits, Bollywood gossips and trivia. Video City reinforces our commitment to be at the forefront of innovation in the radio industry. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.\\u201d<br><br><strong>At the launch of Video City, Aamir Khan said,<\\/strong> <em>\\u201cI congratulate Radio City for this amazing initiative and hope that Radio City continues to turn the wheel of innovation in the coming years as well \\u2013 VideoCity Dekhle\\u201d<br><\\/em><br>Video City can be accessed by fans and enthusiasts across the globe. Listeners and viewers can enjoy non-stop FM entertainment in a video format by visiting <a href=\\"http:\\/\\/www.radiocity.in\\/videocity\\/\\">http:\\/\\/www.radiocity.in\\/videocity\\/<\\/a><\\/div>","social_title":"Radio City Introduces Video City, India\\u2019s First Visual FM","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69145,"phototitle":"","photopath":"1510904661_x4WcmU_big4.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62151,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87201,"title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","for_homepage":1,"important":0,"publish_date":"2017-11-16","publish_time":"09:11:00","url":"","meta_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","meta_desc":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","social_summary":"Shriya Ghate, Business Head, Tinkle, spills the beans on the company\'s vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more","web_exclusive":0,"author_type":2,"description":"Tinkle has been at the forefront of children\'s comics in India, delighting generations of readers with stunning illustrations,&nbsp;stories, and regular columns to pique the interest of school children.&nbsp;The magazine, which aims to combine learning and fun, recently completed 37 years in business.&nbsp;To mark the occasion, it launched a&nbsp;special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. e4m spoke to&nbsp;Shriya Ghate, Business Head at&nbsp;Tinkle, who revealed the brand\\u2019s vision for this deal, its&nbsp;price strategy, and more. <br><br>Excerpts:<br><br><strong>Tinkle completed&nbsp;37 years. How has this journey been?<br><\\/strong><br>It has been a wonderful journey through the last few decades. We have been able to touch the lives of many generations through our stories and characters, and we have a dedicated and loyal fan&nbsp;base. We consider ourselves a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings. <br><br><strong>Tell us about the price strategy for this new line of retail merchandise and your vision for this.<br><\\/strong><br>This merchandise is priced between Rs. 199 and Rs. 699 and covers a large range of products such as&nbsp;sippers, t-shirts, mobile covers, magnets, notebooks, and so on. The products are competitively priced to make them attractive to our customers. <br><br><strong>Do you have any more licensing deals on the cards and how much revenue in per cent do they help you generate?<br><\\/strong><br>We are looking at several other licensing deals across other verticals apart from just merchandise.&nbsp;As we have just launched our merchandise line, it is too&nbsp;early to provide specific numbers, but we are aiming to achieve nearly 20 per cent of our annual revenue through licensing and merchandising deals over the next three years. <br><br><strong>How are you leveraging your marketing tools to reach out to your target group and also promote this new line?<br><\\/strong><br>With this merchandise line, we are heavily targeting the younger audience for whom merchandise is a way of immersing themselves in their favourite franchise. Our largest touch-points are events such as&nbsp;Comic Con, where customers come especially for merchandise and can interact with the brand one on one.&nbsp;Word-of-mouth has always been our strong point&nbsp;and in that respect our readers and fans are our biggest brand ambassadors. We are working with this community as well as our fans on social media, influencers, and bloggers to promote this new line. <br><br><strong>What other initiatives are you&nbsp;planning to boost sales and growth?<br><\\/strong><br>We are working to expand&nbsp;the reach of our characters by bringing them to television and digital entertainment platforms. In addition to engaging with our existing community of readers, fans, and customers, we are looking to reach our future customers, as this is where our continued growth will come from. To that end, we are expanding our school contact programme as well as our live events, where kids can interact with the brand more closely.","social_title":"Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":3,"photo_id":69100,"phototitle":"","photopath":"1510800814_VMnUTb_big.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62126,"author_id":1209,"photo":"","authorname":"Misbaah Mansuri","name":"Marketing"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/tv/cable-networks-plan-new-services-to-meet-dth-test_16567.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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