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BVITV-AP and Sun TV sign features deal

25-December-2004
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BVITV-AP and Sun TV sign features deal

A multi-year agreement for blockbuster library features was signed between Buena Vista International Television - Asia Pacific (BVITV-AP) and Sun TV Network, Southern India’s major regional network. Steve Macallister, senior VP and MD, BVITV-AP and K Maran, CMD, Sun TV, made this announcement.

Under this inaugural deal, Indian audiences across Southern India will have access to a slate of international box office hits and evergreen favourites that includes ‘Mission to Mars’, ‘Pearl Harbor’ and ‘Billy Bathgate’. These titles will air on Sun TV’s multi-dialect channels including Sun TV/KTV, Gemini TV and Surya TV, broadcasted in the three regional languages of Tamil, Telugu and Malayalam respectively.

“Our successful track record and continuity at the international box office over recent years reflect the strength and contemporary nature of our features library,” said Macallister. “The Indian market has a tremendous appetite for entertainment and we are thrilled to be working with Sun TV, in their first-ever deal with a major Hollywood studio, in delivering world-class titles to their audience,” he added.

Maran on the new tie-up said, “This deal marks a significant milestone for Sun TV as we move into a new strategic direction of diversifying and further expanding our program mix to fulfill the increasingly sophisticated tastes of Indian viewers.”

“BVITV’s blockbusters have a renowned mass appeal to movie lovers. Establishing this partnership with BVITV reaffirms Sun TV’s leadership position in delivering premium content to viewers across Southern India,” he added.

Other than the blockbusters, feature titles in this package include ever-green action-adventure and classic titles of some of the most prolific actors and recognized names in Hollywood like Tom Cruise in “Cocktail”; Dustin Hoffman, Nicole Kidman and Bruce Willis in “Billy Bathgate” and Julia Roberts in “I Love Trouble”.

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