Buena Vista International Television - Asia Pacific (BVITV-AP) has concluded a multi-year licensing agreement with Zee Network, for its newly re-branded English movie channel - Zee Studio. This announcement was made yesterday by Steve Macallister, senior vice president and managing director, BVITV-AP and Ajay Trigunayat, business head, Zee Café, Zee Studio, Trendz and MX Channels.
Zee Studio, formerly known as Zee Movie Zone, is a 24-hour English movie channel that brings the best of Hollywood movies to India. This deal with BVITV marks the first with a major Hollywood studio since the re-branding of the channel to Zee Studio in March 2005.
This multi-year agreement will include an extensive range of library and TV film offerings from accomplished studios such as Touchstone Pictures, Spyglass Entertainment, Jerry Bruckheimer Films and Hollywood Pictures. Titles will include evergreen action-adventure and romance classics from some of the most bankable names in Hollywood: 'Pretty Woman' starring Julia Roberts and Richard Gere; 'Shanghai Noon' with international action hero Jackie Chan; 'Mission to Mars' directed by Brian De Palma and Bill Murray in 'What About Bob?'
Macallister said, "We are delighted to be establishing this new partnership with Zee TV. Zee Studio is a popular destination for Indian viewers of Hollywood movies and will be an excellent showcase for our wide range of internationally successful features. We are confident this line-up will add great value to their schedules and to the continued success of Zee Studio.
Trigunayat added, "This agreement comes at a time when Zee Studio is looking to satiate the tremendous appetite that the Indian market has for entertainment. Our first-ever multi-year deal with a major Hollywood studio represents our commitment to bringing the best content to Indian audiences. We are pleased to be partnering with BVITV who have had longstanding success at the international box office in delivering movies that appeal to a broad audience."
For BVITV-AP, the agreement was negotiated by Amit Malhotra, India head.