Financial daily Business Standard is in talks with NDTV to sign a content sharing deal with its business channel, NDTV Profit. Confirming the development, Business Standard, President, Akila Urankar, informed that the dialogue was still not at a stage where specific details around the relation could be divulged.
The relation between the two entities is a fit, given the focus on business news. Heading the operations from Business Standard’s end is Govind Ethiraj, who, prior to this, was engaged with CNBC TV-18 as Corporate Editor. Urankar informed that Ethiraj had been brought in as the Head of New Media and, in this capacity, would be playing a key role in shaping the new forming relation with NDTV.
In addition to this, he would also focus on Business Standard’s Internet presence, which at present, was largely with the publication’s website. “He has been appointed with focus on these areas and we still have to see how his portfolio evolves going forward,” said Urankar.
Urankar further said that it was still premature to disclose more on the nature of the deal and whether it would branch out to television in much the same way as Indian Express had a deal with NDTV and the content of the two entities were shared to the extent that a Shekhar Gupta, Editor-in-Chief, Indian Express, talk show ‘Walk the Talk’ was seen on NDTV 24x7.
Given Ethiraj’s television experience with CNBC TV-18, this is a possibility that cannot be ruled out. Ethiraj’s area of responsibility at present though is the Internet and the NDTV deal, but all areas of new media would be in his job task. He would be reporting to Editor and Publisher of Business Standard, T N Ninan. Prior to CNBC TV-18, Ethiraj was with The Economic Times.