Top Story


Home >> Media - TV >> Article

Business Standard to sign content sharing deal with NDTV

Font Size   16
Business Standard to sign content sharing deal with NDTV

Financial daily Business Standard is in talks with NDTV to sign a content sharing deal with its business channel, NDTV Profit. Confirming the development, Business Standard, President, Akila Urankar, informed that the dialogue was still not at a stage where specific details around the relation could be divulged.

The relation between the two entities is a fit, given the focus on business news. Heading the operations from Business Standard’s end is Govind Ethiraj, who, prior to this, was engaged with CNBC TV-18 as Corporate Editor. Urankar informed that Ethiraj had been brought in as the Head of New Media and, in this capacity, would be playing a key role in shaping the new forming relation with NDTV.

In addition to this, he would also focus on Business Standard’s Internet presence, which at present, was largely with the publication’s website. “He has been appointed with focus on these areas and we still have to see how his portfolio evolves going forward,” said Urankar.

Urankar further said that it was still premature to disclose more on the nature of the deal and whether it would branch out to television in much the same way as Indian Express had a deal with NDTV and the content of the two entities were shared to the extent that a Shekhar Gupta, Editor-in-Chief, Indian Express, talk show ‘Walk the Talk’ was seen on NDTV 24x7.

Given Ethiraj’s television experience with CNBC TV-18, this is a possibility that cannot be ruled out. Ethiraj’s area of responsibility at present though is the Internet and the NDTV deal, but all areas of new media would be in his job task. He would be reporting to Editor and Publisher of Business Standard, T N Ninan. Prior to CNBC TV-18, Ethiraj was with The Economic Times.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking