Business channels up the ante in the run up to Union Budget

Business channels up the ante in the run up to Union Budget

Author | Manish Ranjan | Wednesday, Jun 24,2009 7:53 AM

Business channels up the ante in the run up to Union Budget

With Congress-led UPA being handed over the largest mandate by the countrymen, the largest democracy in the world keenly awaits the Union Budget 2009. The burden of expectations is huge on the new government. And, with all business news channels leaping into action with an array of detailed programmes, the run-up to the Union Budget 2009 has already made a loud announcement. exchange4media asks business news channels about their plans for the Union Budget coverage.

The results of General Elections 2009 have come as a huge fillip to the markets. The extent of the stimulus and the ensuing relief can be gauged from the euphoric reaction of the markets, captured by all sections of media. And as a matter of the fact, if these were just the initial reactions, news channels are going to leave no stone unturned in catapulting themselves into mid night live coverage as well.

According to the sources, the content of Budget 2009 on CNBC-TV18, CNBC Awaaz and will be based on a universal theme that epitomizes the expectant mood of economic stakeholders and markets, as they look forward to a slew of reforms.

Commenting on the budget plans, Neel Chowdhury, VP, Marketing, CNBC-TV18 and CNBC Awaaz, said, “CNBC-TV18 and CNBC Awaaz have been synonymous with the budget programming and analysis since their inception. We are looking forward to give our entire audience, an all encompassing and practical coverage of the expectations, announcement and analysis of Union Budget 2009.”

UTVi, another business channel has already started its coverage of the budget. Govindraj Ethiraj, Editor–in-Chief, UTVi, shared his plans, “We have initiated a programme called Budget Express where our correspondents are traveling the length and breadth of the country talking to ordinary people and asking them about their management of personal finances and what are their expectations from the Finance Minister.”

In its attempt to capture the pulse of the economy the channel is profiling several young MPs from across the country on demands of common man from their respective constituencies.

Elaborating on his plan Ethiraj said, “We are also running a special series called 100 things crying to be done, again a nation wide effort to document what are the fundamental demands ranging from public transport to general infrastructure and education.”

He further added, “We are speaking to small and big business firms to understand their needs and demands. This effort will be spread geographically as well as by category and sector.”

While NDTV Profit has charted a comprehensive line up of special shows to analyze the impact of this year’s budget and the expectations from it. The line up will include a series of shows based on discussions and on-ground events with experts and common man.

Shivnath Thukral, Managing Editor, NDTV Profit, said, “We are already in the midst of our full fledged programming focused on the budget. From shows on taxes, personal finances to macro issues relating to crucial sectors of the budget, our programming will highlight the key issues which need attention from the Finance Minister.”

He further explained, “We are focusing very closely on the tax related issues. Whether its personal or corporate tax or for various sectoral benefits, that will be the key agenda. Another agenda is to focus on corporate demands since the budget largely focuses on their needs and concerns.”

With business channels up in the race to grab the pre-budget and post-budget action, viewers are as optimistic about meaningful and in-depth coverage as they are about the growth in Asia’s third largest economy.

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