Top Story


Home >> Media - TV >> Article

Budget 2010: Zee Business’ programme bouquet includes film on FM, satire on inflation

Font Size   16
Budget 2010: Zee Business’ programme bouquet includes film on FM, satire on inflation

Zee Business is gearing up for some extensive coverage of the Union Budget 2010. The channel’s programme line-up includes a film on Union Finance Minister Pranab Mukherjee, which will be aired on the channel soon. This apart, comedian Pratap Fauzdar will entertain and inform viewers through his satires on the issue of inflation. In addition, there will be a series of special programmes and panel discussions with eminent speakers.

Zee Business has adopted ‘India Ahead’ as its theme for this year’s Budget coverage. Elaborating on the theme, Samir Ahluwalia, Editor, Zee Business, said, “It depicts that India is moving ahead after the setback of the financial slowdown. The SMEs (small and medium enterprises) sector will be a key focus area this year. This year’s Budget is very promising for the SMEs sector. And it will be our concern area during the entire budget coverage. We are currently running a three-week long pre-Budget series – ‘Budget Stock’. We also have daily news capsules and sector-based announcement in our bouquet for this year’s Budget coverage.”

Special debates during the coverage will involve key panelists like Rakesh Jhunjhunwala, Vallabh Bhansali, Motilal Oswal, Dinesh Thakkar, Gul Tekchandani, and Abhay Aima, among others. Other than this, Rahul Bajaj, Sunil Bharti Mittal, Adi Godrej, and Kishore Biyani would also be part of the various programmes. “On Budget day, we will have aggressive Budget coverage during the trading hours. After the Budget presentation, from 4 pm onwards, we will focus more on the nuances of the Budget announcement,” Ahluwalia added.

Pre-Budget programmes involve a special series called ‘Budget Index’. In another special programme, the channel will ask people to rate the Budget on the basis of the expectations before the Budget day, and post-Budget, we will compare these ratings with the Budget announcements. After the Budget announcement, Zee Business will also run week-long Budget special series that would focus more on solving the complications of the Budget announcement.

“A film on Pranab Mukherjee will provide viewers insights on his life. It will be broadcast close to the Budget day, however, the time and date is yet to be decided on,” Ahluwalia said.

Keeping the hot topics of price rise and inflation in mind, Zee Business has created a 10-episode series on these two issues. Ahluwalia further said, “To make Budget coverage more interesting and less monotonous, a series of satire with comedian Pratap Fauzdar is also set to entertain and inform viewers.”

Also read:

Budget 2010: NDTV Profit combining resources of NDTV 24×7 for full coverage

Budget 2010: Players gear up; Mint & CNBC first ones to announce coverage plans


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business