Top Story

e4m_logo.png

Home >> Media - TV >> Article

Budget 2010: CNBC-TV18 & CNBC Awaaz viewed the most on Budget day

05-March-2010
Font Size   16
Share
Budget 2010: CNBC-TV18 & CNBC Awaaz viewed the most on Budget day

TAM Media Research ratings for Union Budget 2010 coverage are out. On Budget day, CNBC TV18 has emerged the top viewed channel in the English news genre. CNBC Awaaz, the Hindi channel from the group, tops in its genre as well.

CNBC-TV18 leads across business news channels across TG’s, all India on Budget day. In the all India, core English news TG of C&S Male 25+AB, CNBC-TV18 has a share of 0.33 per cent. ET Now is at 0.12; Bloomberg UTV is at 0.11 and NDTV Profit has 0.10 per cent channel share.

CNBC Awaaz leads across all TG’s in HSM on Budget day. In the C&S Male 25+AB TG, CNBC Awaaz has a share of 0.81 and ZEE Business is at 0.22 per cent.

However, it was interesting to note that Bloomberg UTV triggered off a campaign on the basis of its performance on aMap numbers. Even though aMap is not an industry currency yet, the aMap numbers have a very different picture. Bloomberg UTV is the No.1 channel on budget day with a share of 40 per cent ( C&S, 25+, SEC A&B, All India). CNBC TV18 follows with a share of 26.7 per cent and NDTV Profit has a genre share of 20 per cent. ET Now has a share of 13.3 per cent.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO