Most of the Budget wishlist of broadcasters and distributors revolve around reduction in entertainment taxes and custom duties. Some of the broadcasters have also urged the Government to see television as infrastructure of the entertainment industry.
Joy Chakraborty, Chief Revenue Officer, ZEEL
“All liberal policies that the Indian Government had introduced to get the Indian economy growing, such as reduction of bank CRRs, broad reduction of duties, rationalisation of some tariffs, and so on, should continue for at least another 12 months to get the growth to double digits.
The advertising industry’s growth is dependent on how robust the demand of the manufacturing and service sectors is. The Government needs to ensure that consumer sentiments remain positive.
This apart, the DAVP-agency commission should be removed and television and print media should have apple to apple comparison in terms of service tax, etc.”
Salil Kapoor, COO, DishTV
“A major chunk of the television audience comes from the rural market, which sees television as a source of information as well as entertainment. The Government should see television as infrastructure of the entertainment industry.
Moreover, the Government should waive off the entertainment tax and subsidise the custom duties. The Government should also take a stand on the licensing issue.”
MK Anand, CEO, UTV Broadcasting
“There are two important expectations from the Budget. One is that there shouldn't be a rollover on the stimulus package. The second is that there should be a reduction on various duties that players in the industry have to pay. We have to import various technologies and end up paying a lot of taxes for the same.
As a citizen of this country, I would like to see a lot of development in the infrastructure sector, as a common man's life would be a lot more convenient with better infrastructure.”