Business news channel BTVi has appointed Anuj Katiyar as Marketing and Research Head. With over 12 years of experience in the industry, Katiyar will be responsible for developing the overall brand and communication strategy for the channel. He will work closely with teams across functions as the channel aims for aggressive growth in its next phase. Katiyar will play an integral role in developing and executing key strategies to aid the channel’s growth in India.
Commenting on the appointment, Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help brand BTVi scale new heights.”
Sharing his thoughts on the new leadership role, Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year, we will focus on building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”
Earlier, Katiyar has worked with Times Now as their Marketing Head. Prior to that, he was associated with Zee Learn, UTV and Colors.