Top Story

e4m_logo.png

Home >> Media - TV >> Article

BTVi ropes in Anuj Katiyar as Marketing and Research Head

18-May-2017
Font Size   16
Share
BTVi ropes in Anuj Katiyar as Marketing and Research Head

Business news channel BTVi has appointed Anuj Katiyar as Marketing and Research Head. With over 12 years of experience in the industry, Katiyar will be responsible for developing the overall brand and communication strategy for the channel. He will work closely with teams across functions as the channel aims for aggressive growth in its next phase. Katiyar will play an integral role in developing and executing key strategies to aid the channel’s growth in India.

Commenting on the appointment, Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help brand BTVi scale new heights.”

Sharing his thoughts on the new leadership role, Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year, we will focus on building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”

Earlier, Katiyar has worked with Times Now as their Marketing Head. Prior to that, he was associated with Zee Learn, UTV and Colors.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.