Top Story

e4m_logo.png

Home >> Media - TV >> Article

BTVi ropes in Anuj Katiyar as Marketing and Research Head

18-May-2017
Font Size   16
BTVi ropes in Anuj Katiyar as Marketing and Research Head

Business news channel BTVi has appointed Anuj Katiyar as Marketing and Research Head. With over 12 years of experience in the industry, Katiyar will be responsible for developing the overall brand and communication strategy for the channel. He will work closely with teams across functions as the channel aims for aggressive growth in its next phase. Katiyar will play an integral role in developing and executing key strategies to aid the channel’s growth in India.

Commenting on the appointment, Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help brand BTVi scale new heights.”

Sharing his thoughts on the new leadership role, Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year, we will focus on building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”

Earlier, Katiyar has worked with Times Now as their Marketing Head. Prior to that, he was associated with Zee Learn, UTV and Colors.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India