Broadcast and media solutions arm of British Telecom, BT Broadcast Services, has signed an agreement with Dish TV, a direct-to-home (DTH) platform of India.
Dish TV was launched by Subhash Chandra-promoted ASC Enterprises last September.
The agreement enables European and US broadcasters to tap into India, according to a news release issued by British Telecom. The deal applies to other markets in the Asia-Pacific region too.
ASC Enterprises director Amitabh Kumar said that the joint offering with BT Broadcast is a good opportunity for global broadcasters “to transmit their channels to a new potential audience of 1 billion people.”
According to CEO of BT Broadcast Services Mark Smith, “BTBS and ASC Enterprises have consolidated our international broadcasting capabilities to create a powerful channel to this key global market.”
He added that in the past, there have been significant barriers to entry for European and US broadcasters to the rapidly-growing Indian, Australian and Asian English speaking markets. The new service makes it easier and cost-effective, according to Mr Smith.
Elaborating on the pact, company officials said both BTBS and ASC Enterprises would market end-to-end services. These include encryption using Conax conditional access; signal quality monitoring; contribution of signals from Europe and the US to India, Australia and other markets in Asia-Pacific; access to Dish TV subscriber community; and subscriber management for premium channels.
The international customer base of BT Broadcast includes broadcasters, content owners, distributors, large corporations, and government organisations throughout the world. It delivers live broadcasts from major international events, provides digital terrestrial TV networks and DTH platforms, among others.