Top Story

e4m_logo.png

Home >> Media - TV >> Article

Broadcasters wants government to fix free-to-air channels cost at Rs 45

30-May-2002
Font Size   16
Share
Broadcasters wants government to fix free-to-air channels cost at Rs 45

Broadcasters have suggested to the government that the basic tier package of free-to-air channels should cost the subscriber not more than Rs 25 to Rs 45 a month. The multi-system operators (MSOs), on the other hand, want a much higher price of Rs 150, citing the investments required to run operations.

The meeting, which was chaired by joint secretary of information and broadcasting Mr Rakesh Mohan on Tuesday, had representatives from broadcasters and cable operators to get feedback on how the conditional access system can be implemented.

According to broadcasters a higher price for basic tier would thwart the basic purpose of keeping prices for cable TV viewing more affordable. Besides the basic service, consumers would have to bear the expense of the pay channels they wanted to watch.

Star India chief executive officer Peter Mukerjea said consumers were paying for artifically high prices because of under-declaration of subscriber base by cable operators. “We have told the ministry that we would reduce the price for the Star bouquet in return for actual declaration of subscribers by cable operators,” he added.

According to analysts it is in the interests of pay-TV broadcasters to suggest a low basic tier package of free-to-air channels. A lower basic subscription rate would provide room for viewers to subscribe to a greater number of pay channels. A second meeting is expected to take place after a week.

Source: Financial Express

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...