With an immediate effect, the Indian Broadcasting Foundation (IBF) has decided to refrain from airing advertisements that contain personal attack on any political leader or party.
As per the self-regulation, broadcasters, affiliated with the national organisation, would turn down advertisements from any society, trust, political party, candidates etc. assaulting the image of any leader of group. “We will not welcome any kind of personal harassment of attack through advertisements,” said IBF Secretary General NP Nawani.
Refusing to comment on the issues referring to Prime Minister Vajpayee or Congress chief Sonia Gandhi, Nawani said a panel of members would consider the content of every single advertisement. “We will allow only those who come clean and, under any circumstances, we are not going to entertain those aiming to tarnish the opponent by whatever means,” he mentioned while talking to exchange4media.com.
The self-regulation from the broadcasters foundation also focuses on the non-advertisement political programmes on the television. In case of political discussions, debates, speeches and others of their ilk, the entire editorial control would be vested on the participating leaders. “We want to maintain certain levels of decency and decorum,” Nawani said.