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Broadcasters meet MIB to update on BARC progress

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Broadcasters meet MIB to update on BARC progress

Broadcasters met the Ministry of Information and Broadcasting on January 16, 2014 in order to discuss the latest update on the Broadcast Audience Research Council (BARC) and price of their upcoming channels.

It may be recalled that last week, the Union Cabinet had issued guidelines regarding television ratings agencies in India. In the guidelines, the Cabinet highlighted several points that have not been incorporated in BARC till now.

As per a highly placed source, some of the leading broadcasters were present in the meeting, representing the Indian Broadcasting Foundation (IBF) and News Broadcasters Association (NBA).

The source also mentioned that the meeting was held to take the public broadcaster (Prasar Bharati) and the MIB into confidence regarding the progress of BARC.

The source further informed that the broadcasters also discussed about the pricing of their new channels. In a recent incident, some of the cable operators had complained to the MIB about the high channel rates charged by some of the GECs.

There is one more meeting scheduled for the last week of January 2014 between the Ministry and the broadcasters about the work process of the last phase of digitisation.

For the record, BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s television audience measurement system. BARC is a joint venture bringing together the three key stakeholders in television audience measurement – broadcasters, advertisers and advertising and media agencies.


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