Top Story

e4m_logo.png

Home >> Media - TV >> Article

Broadcasters line-up curated movies, music and comedy shows to celebrate Mother's Day

09-May-2016
Font Size   16
Share
Broadcasters line-up curated movies, music and comedy shows to celebrate Mother's Day

With brands ranging from the hospitality to FMCG industry leveraging the marketing potential of Mother’s Day to targeted audiences, broadcasters were not far behind, as most of them offered special programming across genres to celebrate the day.

Customary viewing

English comedy channel Comedy Central from Viacom18 stable showed its appreciation for mothers with a marathon of the entire season of the comedy series ‘Odd Mom Out’ on the same day from 12pm to 5pm.

Bennett, Coleman and Co’s English movie channel, Romedy Now aired a special property on the day titled Mum’s The World’ featuring romantic movies like ‘Mamma Mia’, ‘My Big Fat Greek Wedding’, ‘The Big Wedding’, ‘Maid in Manhattan’ and ‘Life As We Know It,’ from 9am to 9pm.

English entertainment channel Zee Cafe aired the entire season of ‘The Mysteries of Laura,’ an American police procedural comedy-drama series on May 7 and 8 from 10 am onwards.

On the other hand English entertainment channel from AXN chose to celebrate this day with some science fiction action on May 7 and 8 from 12 pm to 6 pm. It aired back-to-back screening of popular American sci-fi series ‘Extant’, a futuristic thriller by acclaimed director Steven Spielberg, centered around a female astronaut, essayed by Academy Award Winning actress Halle Berry.

Musical offerings 

English music channel VH1 aired a special show on this occasion called ‘Sweet Mother of Mine’ which featured artists accompanied by their mothers at 10 am and 6pm. 9X Jalwa played the songs of yesteryear actresses like Sharmila Tagore, Neetu Singh, Hema Malini and Mumtaaz among others, with a small trivia on them between 9 and 10 pm.

International music channel 9XO ran a contest where it invited viewers to send in photos with their mothers via Snap9XO on Snapchat. The best ones were featured on the channel. Marathi music channel 9X Jhakaas played a humorous show called, ‘Aai Padadyawarachi – Padadyamagachi’ where they played special interview with actresses who played on-screen mothers like Rohini Hattagandi, and Shubhangi Gokhale.

Tags Romedy Now

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

Steifman joins the executive leadership team and will be based out of the San Francisco office

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow