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BrizzTV signs up PlatformPlay as monetisation partner in India

27-May-2013
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BrizzTV signs up PlatformPlay as monetisation partner in India

BrizzTV has announced an exclusive partnership with PlatformPlay, a start-up launched by Rammohan Sundaram (formerly with NetworkPlay) early in March 2013.

BrizzTV has built a patent pending TV ad-tech platform that opens up opportunities for non-video ads directly on TV. If you ever wanted to run a campaign on those L-shape banners that you see during IPL matches, BrizzTV shall soon enable that for you directly from internet i.e. you can run a brand ad campaign on TV in three easy steps – uploading the creative to their website, choosing the geographies in which you want the campaign to be seen, and provide campaign start and end time – all under two minutes, said an official release.

The localisation power of print ads and delivery efficiency of web ads are clubbed for a massive audience on TV. Moreover, BrizzTV platform will enable brands to use multiple creative together that would self-rotate during the campaign duration helping brands to tell multiple benefits one at a time, something that’s not even possible with a running TV commercial.

Going forward, BrizzTV plans to use its platform to enhance regular TV viewing experience by bringing together related online social conversations from web about the TV show you are watching, directly to your TV.

BrizzTV Co-Founder and CEO Amarendra Sahu said, “We have fundamentally re-imagined TV industry for the new age by opening it up for new media content, new ad formats and a new set of advertisers – all at the same time adding more value to consumers, service providers and broadcasters.”

Incidentally, Sahu started this venture along with his friends, right from IIMB campus while he was a student there. BrizzTV has won several accolades, both nationally and internationally. It is a venture capital backed by Ojas Ventures.

Rammohan Sundaram, Chairman and Managing Director, PlatformPlay Media Ventures added, “One of our core strength is to create value through monetisation for all the innovative brands looking at scale in the Indian market and to that effect to me this was a clear winner from the moment I understood its capabilities. I am all the more excited because this is completely user initiated and is a very new way to reach TV households when they are most receptive.”

PlatformPlay is backed by Harish Bahl and Manish Vij’s Smile Vun Group and Vij is on the board of PlatformPlay.

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