Vh1, in association with Mewsic - a Brett Lee foundation, has launched its first pro-socio campaign – Vh1 Spread the Music- which will help underprivileged children overcome challenges in life and reach their full potential through music.
Vh1 India will support the set-up of four NGO music centres in Mumbai, Hyderabad, Ahmedabad and Lucknow in association with Mewsic and its partner, Pratham. The channel will also arrange for upcoming and leading artists to train and guide these children who enrol at these centres. Anyone and everyone can be a part of this movement by donating money, old musical instruments or lending time by volunteering to teach music. The channel will donate Rs 3 for every person who joins the movement through their Vh1 Spread the Music application on www.facebook.com/vh1india.
The extensive Vh1 Spread the Music initiative will highlight and promote the power of music through the following Mewsic programmes:
1) Music to Heal - Helping children overcome life challenges through Clinical Music Therapy;
2) Music to Educate - Tutoring Children in Music at Community and NGO Music Centres; and
3) Music to Empower - Empowering children to express themselves through song writing.
Australian fast bowler Brett Lee and the children worked with the Muso-Magic team from Australia to write and choreograph the campaign song ‘Vh1 Spread The Music’ at the launch event of this initiative. Muso-Magic specialises in empowering groups through song writing. Lee, who is also founder of Mewsic, was present at this inauguration and livened up the event by playing the guitar and singing a few of his favourite songs with the kids.
This movement will also see well-known people from the music industry come out to support the cause over the next few months.
Commenting on the campaign, Lee said, “I am thrilled that together with Vh1, we can spread the music across India to heal, educate and empower disadvantaged Indian kids. Whilst I love cricket, I am more passionate about music. Music has helped me a lot in my life and I believe that it has the potential to help many kids overcome challenges they face in life, to reach their full potential.”
Ferzad Palia, Channel Head, Vh1 India, added here, “We are delighted to launch ‘Vh1 Spread The Music’. There are so many less fortunate children out there with immense talent; however, lack of finances and various other reasons deter them from coming to the fore. Our endeavour is to aid this talent in every possible way. With support from our local partners and other supporters, we're certain that we'll be able to make a difference.”